MindEdge and AMA Launch Comprehensive Marketing Course

New online program offers AMA credential, boosting enrollments and student success.

Published on Feb. 25, 2026

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MindEdge Learning and the American Marketing Association (AMA) have launched a comprehensive online marketing course that provides a pathway for students to earn the AMA Associate Professional Certified Marketer (APCM®) Marketing Management credential. The new 'Foundations in Marketing Management' course, comprising seven interactive modules, allows colleges and universities to offer the AMA credential without additional curriculum development.

Why it matters

The new course and credential aim to strengthen marketing programs at colleges and universities, better preparing students for in-demand marketing roles. The AMA credential provides evidence of marketing expertise, aligning academic learning with workforce needs. This collaboration between MindEdge and the AMA, the largest marketing association, represents a simplified approach to marketing education that can boost enrollments and student success.

The details

The 'Foundations in Marketing Management' course covers key marketing topics including strategy, global and ethical marketing, market insights, buyers and markets, product/service offerings, value delivery, and value communication. Upon successful completion, students receive the AMA APCM® Marketing Management credential and a one-year AMA student membership, without the need for a separate certification exam.

  • The new course and credential were launched on February 25, 2026.

The players

MindEdge Learning

A developer of online courses and learner-focused technology, founded by educators from Harvard and MIT, with a mission to improve the way the world learns.

American Marketing Association (AMA)

The largest community-based marketing association in the world, offering industry-leading training, conferences, scholarly journals, and professional development opportunities.

Bennie F. Johnson

Chief Executive Officer of the American Marketing Association.

Joe Mullen

President of MindEdge Learning.

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What they’re saying

“This new pathway to the AMA APCM® Marketing Management credential represents a simplified approach to marketing education. It offers students valuable skills and a credential that can enhance their job prospects. And it provides colleges and universities with a streamlined way to boost their enrollments, align their curriculums with workforce trends, and help their students excel in today's competitive job market.”

— Joe Mullen, President of MindEdge (PRNewswire)

“The AMA's credentials offer clear evidence of marketing knowledge and reinforce academic learning standards. This new industry-recognized credential integrates seamlessly into current marketing curriculums and helps students graduate with both the knowledge and the workforce-ready skills employers demand.”

— Bennie F. Johnson, Chief Executive Officer of the AMA (PRNewswire)

What’s next

The new 'Foundations in Marketing Management' course is now available for colleges and universities to offer to their students, providing a pathway to the AMA APCM® Marketing Management credential.

The takeaway

This collaboration between MindEdge and the AMA represents an innovative approach to marketing education, empowering colleges and universities to better prepare students for in-demand marketing roles through an industry-recognized credential, streamlining the process for both institutions and learners.