Fanatics Games Returns to Fanatics Fest 2026 With $2 Million Prize Pool

Fans to Compete Against Elite Athletes in Expanded Competition With DICK'S Sporting Goods Qualifier Events

Published on Feb. 25, 2026

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Fanatics has announced the return of Fanatics Games at Fanatics Fest 2026, bringing back its high-stakes, cross-sport competition where everyday fans go head-to-head with some of the biggest names in sports for a $1 million grand prize. The 2026 competition will feature an expanded format, a $2 million total prize pool, and new nationwide qualifying opportunities through an exclusive partnership with DICK'S Sporting Goods.

Why it matters

Fanatics Games aims to celebrate competition, culture, and fandom by bringing together professional athletes, celebrities, creators, and everyday fans in a scored competition that blends athletic performance with an arena-level spectacle. The expanded format and increased prize pool in 2026 will make the event even more exciting for fans and competitors alike.

The details

The 2026 Fanatics Games will feature 50 professional athletes and 50 everyday fans competing under the same scoring system and format. The $1 million grand prize is open to all competitors. Top finishers from 2025, including reigning champ Tom Brady, runner-up UFC fighter Justin Gaethje, and fan champion Matt Dennish, are expected to compete again. Additional athletes joining them include NFL legend Rob Gronkowski, NBA star James Harden, and WWE Superstars Rhea Ripley, Liv Morgan, Cody Rhodes, and Jey Uso. Fans will also have the opportunity to qualify for the event through in-person challenges at select DICK'S House of Sport locations or a video application process.

  • Fanatics Fest NYC 2026 will take place from July 16–19, 2026.
  • The DICK'S Sporting Goods qualifier events will be held in Knoxville, TN on May 9; Kennesaw, GA on May 30; Houston, TX on June 13; and Boston, MA on June 28.

The players

Tom Brady

The inaugural winner of the Fanatics Games in 2025.

Justin Gaethje

The runner-up in the 2025 Fanatics Games and a UFC fighter.

Matt Dennish

The reigning 'fan champion' from the 2025 Fanatics Games.

Rob Gronkowski

An NFL legend who will be competing in the 2026 Fanatics Games.

James Harden

An NBA star who will be competing in the 2026 Fanatics Games.

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What they’re saying

“What made Fanatics Games special in year one was seeing fans and world-class athletes compete side by side under the same rules and feed off each other's energy. In 2026, we're expanding that competition and giving more fans across the country a direct path to earn their spot. The stakes are higher, the format is sharper, and the games are only getting bigger.”

— Lance Fensterman, CEO of Fanatics Events (fanaticsinc.com)

What’s next

Additional details regarding qualifiers, competitors, and Fanatics Fest NYC 2026 will be announced in the coming months.

The takeaway

Fanatics Games has emerged as a unique and exciting event that brings together everyday fans and elite athletes to compete on an equal playing field, showcasing the passion and skill of sports fans across the country. The expanded format and increased prize pool for 2026 will only add to the thrill and spectacle of this one-of-a-kind competition.