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Spotify and Liquid Death Release Limited-Edition Urn Speaker
The Eternal Playlist Urn is a Bluetooth speaker shaped like a cremation urn, allowing the dearly departed to keep jamming to their favorite tunes.
Published on Feb. 24, 2026
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Spotify and Liquid Death have teamed up to launch a limited-edition product called the Eternal Playlist Urn - a wireless Bluetooth speaker shaped like a cremation urn. The $495 collector's item is not meant to actually hold ashes, but rather allows users to create a custom Spotify playlist that syncs directly to the urn's built-in speaker.
Why it matters
This unusual product collaboration between Spotify and Liquid Death highlights the lengths brands will go to capture consumer attention through quirky, irreverent marketing. While some may find the concept morbid, it aligns with Liquid Death's reputation for pushing the boundaries of extreme and dark humor in its campaigns.
The details
The Eternal Playlist Urn is a 7-inch by 11.4-inch urn with a Bluetooth speaker built into the lid. Only 150 units are available for purchase in the U.S. Buyers can create a custom Eternal Playlist on Spotify based on questions about their 'eternal vibe' and 'go-to ghost noises,' which will then sync to the urn's speaker. This is Spotify's second hardware collaboration, following its 2022 partnership with Ikea on a portable Bluetooth lamp speaker.
- The Eternal Playlist Urn was launched on February 24, 2026.
The players
Spotify
A popular music streaming service.
Liquid Death
A brand known for its outrageous marketing campaigns, including a life-sized Yeti Casket-shaped cooler that sold for $68,200.
What they’re saying
“Life needs music. So does the afterlife. That's why Spotify has partnered with Liquid Death to create the Eternal Playlist Urn, the world's first wireless speaker designed to bring your music somewhere it's never been before.”
— Spotify (Spotify blog post)
The takeaway
This unusual product collaboration between Spotify and Liquid Death demonstrates the lengths brands will go to capture consumer attention through quirky, irreverent marketing tactics, even if the concept pushes the boundaries of good taste for some.
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