Salsify Accelerates AI-Driven Commerce at Enterprise Scale

Record AI adoption, strong operating performance, and Rule-of-40 financial execution position Salsify as the foundation for the next era of digital and agentic commerce

Published on Feb. 24, 2026

Got story updates? Submit your updates here. ›

Salsify, the Product Experience Management (PXM) platform, reported that customers significantly scaled AI-driven automation across core commerce operations in 2025. This strong adoption of AI, coupled with disciplined operating execution, enabled Salsify to surpass the 'Rule of 40' in 2025, a top-tier benchmark for SaaS financial performance.

Why it matters

As rapid advances in AI reshape how product data is discovered, evaluated, and acted upon, Salsify's operational gains lay important groundwork for emerging agentic commerce experiences. Brands have a new audience to serve: conversational AI assistants and autonomous agents that must be taught why and how to recommend their products, requiring a foundation of trusted, machine-readable product truth.

The details

In 2025, Salsify customers automated over 768 million workflow tasks, a 50% increase year-over-year, and published more than 5 billion products across the global commerce ecosystem, representing 46% growth. Salsify invested more than $30 million in R&D innovation in 2025, delivering 170 unique product releases, including 66 driven directly by customer feedback, across three focus areas: Operational Efficiency at Scale, Global Network Expansion and Ecosystem Reach, and the Next Generation of Innovation: Answer Engine Optimization (AEO) and Site Analytics.

  • In 2025, Salsify customers automated over 768 million workflow tasks, a 50% increase year-over-year.
  • In 2025, Salsify customers published more than 5 billion products across the global commerce ecosystem, representing 46% growth.
  • Salsify invested more than $30 million in R&D innovation in 2025, delivering 170 unique product releases.

The players

Salsify

The Product Experience Management (PXM) platform empowering brand manufacturers, retailers, and distributors to win on the digital and agentic shelves.

Piyush Chaudhari

The CEO of Salsify.

Liam Bucher

The Director of Performance Marketing at Kerry Group.

Michael Todd

The Senior Applications Engineer at Amy's Kitchen.

Kübra Bülbül

The Master Data Manager at VitrA.

Got photos? Submit your photos here. ›

What they’re saying

“Agentic commerce is still early, but the 'brilliant basics' required for brands to win are already clear. AI agents, whether assisting humans today or acting more autonomously in the future, depend on accurate, complete, and optimized product data. That is the problem Salsify has been solving for over a decade.”

— Piyush Chaudhari, CEO of Salsify (Globe Newswire)

“Intelligence Suite feels like a partner. It's a time-saver and complete differentiator in the market. Our team was spending 20-30 minutes validating information for just one product; now we can do that in 5 minutes. We set up a complete product from scratch in one day; without Intelligence Suite that would have taken several days.”

— Liam Bucher, Director of Performance Marketing, Kerry Group (Globe Newswire)

“We trust the data there, and we're confident in its accuracy — that means everyone can be better at their jobs.”

— Michael Todd, Senior Applications Engineer, Amy's Kitchen (Globe Newswire)

“With Catalog Sites, we can create a launch kit in just one hour, including all of the required data and visual assets...On a yearly basis, that's a savings of 35 days' worth of manual work.”

— Kübra Bülbül, Master Data Manager, VitrA (Globe Newswire)

What’s next

The most outstanding examples of customer performance, growth, and innovation from 2025 will be recognized at the upcoming Digital Shelf Summit.

The takeaway

Salsify's strong adoption of AI, coupled with disciplined operating execution, has positioned the company as a critical component of any brand's future-proof commerce infrastructure, enabling enterprises to scale operational efficiency and prepare for the emerging era of agentic commerce.