Oura Launches AI Model for Women's Health

The new proprietary model aims to provide personalized insights on reproductive health from menstrual cycles to menopause.

Published on Feb. 24, 2026

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Oura, the health tracking wearable company, has announced the launch of its first proprietary AI model designed specifically for women's health. The new model, which is rolling out in Oura's experimental feature hub, Oura Labs, aims to deliver personalized guidance on a range of women's health topics from menstrual cycles to menopause. Oura says the model draws on medical research and is reviewed by its in-house team of clinicians and women's health experts, integrating the user's biometric data to provide tailored insights.

Why it matters

As more people turn to AI chatbots for health information, Oura believes there is a need for models designed specifically for women's unique health needs, which are often overlooked. The company says this new custom model represents a shift in how it aims to responsibly deploy AI in healthcare.

The details

Oura's new women's health AI model is designed to support questions across the full reproductive health spectrum. When a user asks the Oura Advisor chatbot a women's health-related question, the model references its research and knowledge sources while also analyzing the user's relevant biometric data from sleep, activity, cycle and pregnancy tracking, stress levels, and more. The model is intentionally designed to be non-dismissive, reassuring, and emotionally supportive, though Oura notes it is not intended to replace medical advice or diagnoses.

  • Oura announced the launch of the new women's health AI model on February 24, 2026.

The players

Oura

An American health tracking wearable company that has developed a proprietary AI model focused on women's health.

Ricky Bloomfield, MD

The chief medical officer at Oura, who stated that the new custom model is a fundamental shift in how the company responsibly deploys AI in health to meet the needs of its members.

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What they’re saying

“This custom model is a fundamental shift in how we responsibly deploy AI in health to meet the needs of our members. Women's health is too complex—and too often overlooked—to rely on one-size-fits-all systems. By designing a model specifically for women and grounding it in trusted clinical science and real-world biometric data, we're setting the standard for how responsible intelligence should be built and expanded across more areas of health, pairing rigorous science with the lived, longitudinal data that makes Oura uniquely powerful.”

— Ricky Bloomfield, MD, Chief Medical Officer, Oura (Oura)

What’s next

Users who want to access Oura's new women's health AI model can opt into Oura Labs by navigating to the drop down menu on the upper left corner of the Oura app.

The takeaway

Oura's new proprietary AI model for women's health represents an important step in developing more personalized and comprehensive digital health tools that address the unique needs and experiences of women, an area that has historically been underserved by technology.