SeatGeek and Spotify Partner for Seamless Ticket Sales

New integration allows Spotify users to purchase concert tickets directly within the music platform.

Published on Feb. 22, 2026

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SeatGeek has announced a new integration with Spotify that will allow Spotify users to purchase concert tickets directly within the music platform. When browsing an artist's page or upcoming tour dates, Spotify users will see ticket links powered by SeatGeek for participating venues, enabling a streamlined ticket-buying experience.

Why it matters

This partnership is a strategic win for SeatGeek, as it positions the company to reach millions of active music fans on Spotify and increase the chances of converting listeners into ticket buyers. However, SeatGeek still faces stiff competition from industry giants like Ticketmaster and AXS, who command a larger share of the ticketing market.

The details

The integration is currently available for a select group of venues where SeatGeek serves as the primary ticket seller, including 15 major U.S. venues such as State Farm Stadium, Nissan Stadium, and AT&T Stadium. This allows Spotify users to seamlessly purchase tickets for concerts at these participating venues directly within the Spotify app.

  • SeatGeek announced the new integration with Spotify on Wednesday, February 18, 2026.

The players

SeatGeek

An American ticket sales and distribution company that operates as a primary and secondary ticket marketplace.

Spotify

A popular music streaming platform with over 750 million monthly active users and 290 million paid subscribers.

Ticketmaster

A major player in the ticketing industry, estimated to service 53 of the top 68 US arenas.

AXS

A ticketing company that also competes with SeatGeek and Ticketmaster in the ticketing market.

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What’s next

The integration is currently available for a select group of venues where SeatGeek serves as the primary ticket seller, and the companies may look to expand the partnership to additional venues and events in the future.

The takeaway

The SeatGeek-Spotify partnership demonstrates the continued evolution of the ticketing industry, as companies seek to provide seamless, integrated experiences for music fans and concertgoers. While SeatGeek faces stiff competition, this integration could help the company gain ground against industry leaders like Ticketmaster and AXS.