When Values Become Language: Clarity, Culture, and the Business Risk of Polarized Messaging

Shannon Kacherovich, CEO of Lorem Springs, shares insights on the intersection of DEI and values-based communication in the workplace.

Published on Feb. 18, 2026

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In a recent interview, Shannon Kacherovich, Founder and CEO of Lorem Springs, discussed the delicate balance leaders must strike when discussing values in business communication, especially in today's polarized climate. Kacherovich explored how values-based language can be a powerful tool for fostering alignment within organizations, but only when communicated effectively. She warned that using polarizing or divisive language, however well-intentioned, can inadvertently fracture team dynamics and undermine organizational culture.

Why it matters

As companies embrace diversity, equity, and inclusion (DEI) initiatives, leaders must be mindful of how their language impacts the overall culture of their organizations. Polarizing messaging, even if aimed at promoting inclusivity, can actually backfire and create division instead of unity. This underscores the growing need for transparent, values-based communication that encourages open dialogue and builds trust among employees.

The details

Shannon Kacherovich, an accomplished actuary and the Founder and CEO of Lorem Springs, shared her unique perspective on the intersection of DEI and values-based language in business communication. She emphasized that language is not just a tool for communication; it shapes culture. Kacherovich discussed how terms and buzzwords, often popularized by well-meaning frameworks, can sometimes lead to confusion or unintentional division within teams. When employees don't fully understand the terms or their implications, it can hinder communication, engagement, and collaboration.

  • The interview with Shannon Kacherovich was conducted in February 2026.

The players

Shannon Kacherovich

Founder and CEO of Lorem Springs, a company dedicated to identifying and eliminating double-speak in business communications.

Xraised

A platform that specializes in sharing insights and thought leadership on the latest business trends.

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What they’re saying

“Language is not just a tool for communication; it shapes culture.”

— Shannon Kacherovich, Founder and CEO, Lorem Springs (Xraised)

The takeaway

This interview highlights the importance of clear, values-based communication in the workplace. Leaders must be mindful of how their language impacts organizational culture and strive to create an environment of trust and inclusion, avoiding the pitfalls of polarized messaging.