Pickle App Lets People Rent Clothes From Others' Closets

The peer-to-peer fashion rental marketplace has 10,000 users in Boston since launching in 2024.

Published on Feb. 13, 2026

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Pickle, a peer-to-peer fashion rental app, allows users to rent out their clothes to others, offering a more affordable and sustainable way to access trendy outfits. The app has grown rapidly in Boston, where it now has 10,000 users who rent clothes for special occasions like weddings and ski trips.

Why it matters

Pickle provides an alternative to the high cost of buying new clothes for special events, allowing users to access designer pieces and seasonal trends at a fraction of the retail price. It also promotes a more circular and sustainable fashion model by encouraging the reuse of clothing.

The details

The app lets users rent out their own clothes, setting their own prices with Pickle's recommendation of 10-20% of retail value. Pickle takes a 20% cut of each rental. The service offers door-to-door delivery, with same-day shipping in the same city or two-day nationwide. Renters must return items clean and ready to wear again. Users can review lenders and renters, and renters are rated on their response times and rates.

  • Pickle launched in New York in 2022 and arrived in Boston in 2024.
  • Pickle now has 10,000 users in Boston as of 2026.

The players

Pickle

A peer-to-peer fashion rental marketplace that allows users to rent out their clothes to others.

Julia O'Mara

The chief operating officer of Pickle.

Katie Zaccardi

A 25-year-old order management analyst in Boston who uses Pickle to rent clothes for special occasions.

Karissa McCarthy

A 31-year-old associate director of ad operations at STAT, a Boston Globe science news publication, who lends out her clothes on Pickle and has made over $5,000 doing so.

Holly Nichols

A 25-year-old who works in medical device sales and uses Pickle to rent clothes for events, treating it as an investment to cover the cost of buying the outfits.

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What they’re saying

“Getting my hands on pieces that I wouldn't typically want to drop a bunch of money on that are pretty expensive, and instead I can rent them for a reasonable price.”

— Katie Zaccardi (wbur.org)

“The community of girls is really great. I love when girls leave reviews on my closet.”

— Karissa McCarthy, associate director of ad operations at STAT (wbur.org)

“I definitely like to think of using my clothes as an investment.”

— Holly Nichols (wbur.org)

What’s next

Pickle plans to continue expanding its peer-to-peer fashion rental marketplace to more cities across the United States.

The takeaway

Pickle's peer-to-peer rental model provides an affordable and sustainable alternative to buying new clothes, allowing users to access designer pieces and seasonal trends at a fraction of the retail price while also promoting the reuse of clothing.