Bath & Body Works Launches New Disney Princess Scents

The latest collection includes fragrances inspired by Mulan, Rapunzel, Aurora, Snow White, and more.

Published on Feb. 13, 2026

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Bath & Body Works has released a new Disney Princess-themed collection featuring five new fragrances inspired by classic Disney princesses like Mulan, Rapunzel, Aurora, Snow White, and more. The collection also brings back fan-favorites Belle and Tiana from last year's drop. The Good Housekeeping team tested out the new scents, which they say range from sweet and floral to fresh and clean.

Why it matters

The new Disney Princess collection from Bath & Body Works allows fans to embrace their inner royal with a variety of princess-inspired scents for body, home, and more. The collection taps into the continued popularity of Disney princesses, especially among adult consumers, providing a fun and whimsical way for people to incorporate their favorite characters into their daily lives.

The details

The new Disney Princess collection from Bath & Body Works includes five new fragrances - Mulan, Rapunzel, Aurora, Snow White, and Life's a Fairytale. The collection also brings back last year's Belle and Tiana scents. The fragrances range from sweet and floral to fresh and clean, with notes like glowing sundrop flowers, rich nectar, golden musk, rose, sandalwood, ripe apple, magnolia, and apricot. The Good Housekeeping team tested out the new scents and provided their honest, off-the-cuff reviews, with the Mulan fragrance being a standout favorite for its fresh, clean scent.

  • The new Disney Princess collection from Bath & Body Works launched in February 2026.

The players

Bath & Body Works

A specialty retailer of home fragrance, body care, and beauty products, known for its wide range of scented products.

Disney Princesses

A group of popular female protagonists from classic Disney animated films, including Mulan, Rapunzel, Aurora, Snow White, Belle, and Tiana.

Good Housekeeping

A popular women's magazine that provides product reviews, home and lifestyle advice, and other editorial content.

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What they’re saying

“It makes me think I just got out of the shower”

— Adrianna Freedman, Associate News and Entertainment Editor (Good Housekeeping)

“Though we didn't get to stick our noses in all 92 of the themed products, I can confidently say that if you're shopping for an aspiring heroine or future seasoned park hopper, anything from this collab will make their heart sing.”

— Brie Schwartz, Director of Editorial Commerce (Good Housekeeping)

What’s next

Bath & Body Works is expected to continue expanding the Disney Princess collection with additional scents and products in the future, providing more opportunities for fans to embrace their inner royal.

The takeaway

The new Disney Princess collection from Bath & Body Works offers a fun and whimsical way for fans to incorporate their favorite Disney characters into their daily lives through a variety of princess-inspired scents and products. The collection taps into the enduring popularity of Disney princesses, especially among adult consumers, and provides a unique way for people to express their love of these iconic characters.