United and JetBlue Expand Reciprocal Booking Options

Travelers can now book flights on either airline directly through United or JetBlue platforms.

Published on Feb. 10, 2026

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United and JetBlue have expanded their partnership, known as Blue Sky, to allow travelers to book flights operated by either airline directly on the United or JetBlue websites and apps. This follows the previous rollout of reciprocal points earning and redemption opportunities between the two carriers. The airlines also plan to introduce reciprocal elite perks like priority boarding and same-day flight changes in the coming months.

Why it matters

The expanded booking options could drive more business to JetBlue, as the larger United MileagePlus customer base may be more likely to consider JetBlue flights when booking through United's platform. This partnership is seen as crucial for JetBlue, which has been struggling financially, to help boost its revenues and return to profitability.

The details

Travelers can now book eligible United flights on JetBlue's website and app, and vice versa. However, the functionality to book a single itinerary with flights on both airlines is expected to be offered in the future. The airlines also plan to roll out reciprocal elite perks like priority boarding, preferred seating, and same-day flight changes this spring. Additionally, United plans to return to New York's JFK Airport, with up to seven daily roundtrips operated from JetBlue's Terminal 6 starting in 2027.

  • In May 2025, United and JetBlue announced plans to roll out the Blue Sky partnership.
  • In October 2025, the airlines launched the first phase of the partnership, including reciprocal points earning and redemption.
  • This week, United and JetBlue rolled out the next phase, allowing travelers to book flights on either airline directly through their respective websites and apps.
  • In the coming months, the airlines plan to introduce reciprocal elite perks like priority boarding and same-day flight changes.
  • United plans to return to JFK Airport in 2027, operating up to seven daily roundtrips from JetBlue's Terminal 6.

The players

United

A major U.S. airline and one of the largest carriers in the world.

JetBlue

A low-cost U.S. airline known for its customer-friendly amenities and services.

Andrew Nocella

United's Chief Commercial Officer.

Marty St. George

JetBlue's President.

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What they’re saying

“With cash bookings now available, Blue Sky is making it even easier for customers to plan and purchase travel across two leading networks. This milestone is another proof point of the value Blue Sky is bringing customers – in giving them the ability to book with cash, miles or points on either network, customers now have more choice, flexibility and a better overall booking experience when traveling to their favorite destinations.”

— Andrew Nocella, United Chief Commercial Officer

“This is an important step forward in our Blue Sky collaboration, expanding the choice and flexibility we offer customers when they travel. This move gives our members even more ability to earn and redeem points to exciting destinations around the world, while United customers gain access to JetBlue's network across the Americas and Europe. Throughout the year, we will enhance the Blue Sky collaboration by introducing reciprocal loyalty perks on flights and expanding Paisly-powered vacation offerings, including United-supported products such as hotels, cruises, rental cars and travel insurance.”

— Marty St. George, JetBlue President

What’s next

The airlines plan to introduce reciprocal elite perks like priority boarding and same-day flight changes in the coming months. Additionally, United is expected to return to JFK Airport in 2027, operating up to seven daily roundtrips from JetBlue's Terminal 6.

The takeaway

The expanded booking options and planned reciprocal elite perks could provide a much-needed boost to JetBlue's financial situation, as the carrier taps into United's larger customer base. This partnership highlights the ongoing competition among major U.S. airlines to offer travelers more choice and flexibility when booking flights.