Facebook Unveils New AI-Powered Features for Personalized Expression

Updates include animated profile photos, AI-powered photo restyling, and animated backgrounds for text posts.

Published on Feb. 10, 2026

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Facebook has announced a suite of new AI-powered features aimed at allowing users to express themselves in more dynamic and personalized ways across the platform. The updates include the ability to animate profile pictures, use AI to restyle photos in Stories and Memories, and add animated backgrounds to text posts.

Why it matters

As Facebook works to maintain relevance among younger users on its flagship app, these new features are likely intended to deliver a more engaging and customizable experience that appeals to Gen Z and other demographics seeking more creative ways to share content.

The details

The new animated profile picture feature applies motion effects to static photos, making the subject appear to be waving, making a heart shape, or wearing a virtual party hat. Facebook's 'Restyle' tool uses AI to reimagine the look of user-uploaded images in Stories and Memories, with options to adjust moods, lighting, colors, and backdrops. To spice up text posts, Facebook is also rolling out animated backgrounds that users can choose from, including scenes like falling leaves or rolling ocean waves.

  • Facebook announced the new features on Tuesday, February 10, 2026.

The players

Facebook

A major social media platform and subsidiary of Meta Platforms, Inc.

Meta

The parent company of Facebook, Instagram, and other digital platforms.

Gen Z

The demographic cohort following Millennials, generally considered to be those born between the late 1990s and the early 2010s.

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What’s next

Facebook says it plans to add more animation options and seasonal backgrounds throughout the year as it continues to enhance the platform's personalization and creative capabilities.

The takeaway

Facebook's new AI-powered features demonstrate the platform's efforts to stay relevant and engaging, particularly for younger users, by embracing more dynamic and customizable ways for people to express themselves on the social network.