AI.com, Budweiser, and Levi's Top Super Bowl Ad Engagement

TV measurement firm EDO ranks the most effective Super Bowl ads based on consumer engagement data.

Published on Feb. 10, 2026

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TV measurement firm EDO documented the most effective ads of this year's Super Bowl, ranking each spot based on consumer engagement data, such as search, that predict future sales. The firm scored each ad against a median of 100, with top performers generating more than 2.5X the consumer engagement of a standard Super Bowl ad. Brands like AI.com, Budweiser, Cadillac, Levi's, Meta, Lay's, Pepsi Zero Sugar, Salesforce, Wegovy, Redfin, and DraftKings stood out with their high-performing ads.

Why it matters

Super Bowl ads are some of the most coveted and expensive advertising real estate, so understanding which ads are most effective at driving consumer engagement and future sales is crucial for brands. The EDO data provides insights into which creative approaches, celebrity cameos, and brand messaging resonated most with viewers.

The details

AI.com's mysterious spot encouraging viewers to claim their handle on the website caused an immediate surge in traffic and engagement, nearly doubling the next closest AI advertiser. Budweiser's 'American Icons' ad scored a 406 against the median 100, while Cadillac's cinematic Cadillac F1 spot generated 52% of total automotive Super Bowl ad engagement. Levi's made a triumphant return to the Big Game after two decades, with its 'Backstory' ad capturing 48% of clothing and accessories category engagement. Meta's 'Athletic Intelligence Is Here' ad featuring NFL legend Marshawn Lynch and others beat out rivals in the consumer software and web services category. Lay's owned 70% of CPG snacks and candy engagement, while Pepsi Zero Sugar's polar bear ad drove more drinks category engagement than any other brand.

  • The Super Bowl took place on February 12, 2023.

The players

AI.com

A website recently acquired for $70 million by the founder of crypto exchange Crypto.com, Kris Marszalek, that purports to help consumers use AI agents for various activities.

Budweiser

The iconic beer brand that aired a 60-second 'American Icons' spot during the Super Bowl.

Cadillac

The luxury automaker that aired a cinematic 30-second ad for Cadillac F1 set to a backdrop of JFK's moon exploration speech.

Levi's

The clothing brand that made a triumphant return to the Super Bowl after a two-decade hiatus with its 45-second 'Backstory' ad celebrating the brand's legacy.

Meta

The tech company that aired a high-intensity ad for its AI-enabled Oakley sunglasses featuring NFL legend Marshawn Lynch, filmmaker Spike Lee, and others.

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What they’re saying

“The influx is 'reflecting both the cultural momentum around GLP-1s and the impact of introducing a more accessible format after building awareness earlier in the year.'”

— Laura Grover, Senior Vice President, Head of Client Solutions at EDO

The takeaway

This year's Super Bowl ads showcased the power of creative, engaging content to drive consumer interest and future sales. Brands that tapped into cultural trends, leveraged celebrity cameos, and delivered memorable storytelling were able to stand out in a crowded field and capture a larger share of viewer attention and engagement.