Jennifer Aniston Channels 'Friends' Era in Dunkin' Super Bowl Ad

The actress reunites with '90s sitcom stars for a nostalgic commercial parody.

Feb. 9, 2026 at 10:39am

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Jennifer Aniston stars in Dunkin's star-studded Super Bowl LX commercial, which pays homage to the 1997 film Good Will Hunting. Aniston transforms into her iconic 'Friends' character, 'The Rachel,' and is joined by other beloved '90s sitcom stars like Matt LeBlanc, Jason Alexander, and Jaleel White in the nostalgic parody.

Why it matters

The Dunkin' commercial taps into the enduring popularity of '90s sitcoms and stars, leveraging the power of nostalgia to drive engagement and buzz around the brand's Super Bowl ad. Aniston's return to her 'Friends' persona is particularly notable, as the show remains one of the most beloved and influential television series of that era.

The details

In the commercial, Aniston's character is shown flirting with Ben Affleck's 'Good Will Hunting' persona, who is working at a Dunkin' location. Other '90s stars like Jason Alexander, Matt LeBlanc, and Jaleel White also make appearances, with the group poking fun at the iconic 'Good Will Hunting' film. The ad culminates with Aniston introducing her 'new boyfriend,' Tom Brady, in a nod to the famous 'How you like them apples?' line from the original movie.

  • The commercial aired during Super Bowl LX on February 9, 2026.

The players

Jennifer Aniston

An American actress best known for her role as Rachel Green on the popular 1990s sitcom 'Friends.'

Ben Affleck

An American actor, director, and producer who starred in the 1997 film 'Good Will Hunting.'

Matt LeBlanc

An American actor who played Joey Tribbiani on the sitcom 'Friends.'

Jason Alexander

An American actor best known for his role as George Costanza on the sitcom 'Seinfeld.'

Tom Brady

A retired American professional football player who is considered one of the greatest quarterbacks of all time.

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What they’re saying

“If he's such a genius, then why'd he put ice in his coffee?”

— Matt LeBlanc, Actor

“I'll marry the first man that can help me with the Fibonacci sequence.”

— Jasmine Guy, Actress

“How you doin'?”

— Ben Affleck, Actor

“We're on a break! I don't need her, I've got everything I need right here at Dunkin'.”

— Ben Affleck, Actor

“If you're still single, doing this Boston shtick and working for Dunkin' when you're 50, imma be very disappointed.”

— Ted Danson, Actor

What’s next

The commercial's nostalgic appeal and star-studded cast are expected to generate significant buzz and discussion around Dunkin's Super Bowl ad, potentially driving increased brand awareness and customer engagement.

The takeaway

Dunkin's Super Bowl commercial taps into the enduring popularity of '90s sitcoms and stars, leveraging the power of nostalgia to create a memorable and engaging ad that resonates with viewers. The reunion of beloved characters and actors from that era is a clever way for the brand to connect with its target audience and stand out in the crowded Super Bowl ad landscape.