Boston Legacy FC partners with Hyundai for sleeve sponsorship

The multi-year deal will feature the Hyundai brand on the club's jerseys.

Feb. 5, 2026 at 2:31am

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Boston Legacy FC, a professional soccer team, has announced a multi-year sponsorship agreement with Hyundai Motor America. As part of the deal, the Hyundai brand will be featured on the right sleeve of the club's jerseys.

Why it matters

This sponsorship deal represents a significant partnership for the Boston Legacy FC, providing valuable branding and financial support as the team continues to grow its fanbase and presence in the local community.

The details

The sponsorship agreement between Boston Legacy FC and Hyundai Motor America will span multiple years. The Hyundai brand will be prominently displayed on the right sleeve of the club's jerseys, giving the automaker valuable visibility during matches and team events.

  • The sponsorship deal was announced on February 4, 2026.

The players

Boston Legacy FC

A professional soccer team based in Boston, Massachusetts.

Hyundai Motor America

The American subsidiary of the South Korean automotive manufacturer Hyundai.

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What’s next

The partnership is expected to be celebrated at the team's home opener on March 1, 2026, where the new jerseys featuring the Hyundai logo will be unveiled.

The takeaway

This sponsorship deal represents a significant milestone for Boston Legacy FC, as the team secures a high-profile partnership with a global automotive brand like Hyundai. The agreement is expected to provide valuable financial and branding support as the club continues to grow its presence in the local sports market.