David Ortiz Launches New Rum Brand, Appears on The Masked Singer

The Boston Red Sox legend is expanding his business ventures and media presence.

Feb. 3, 2026 at 7:55am

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Former Boston Red Sox star David "Big Papi" Ortiz is taking on new projects beyond baseball, including launching a rum brand inspired by the Ozama River in his native Dominican Republic and appearing as a contestant on the reality TV show The Masked Singer. Ortiz, a beloved figure in Boston and the Dominican Republic, is proving he can succeed in business and entertainment after his storied MLB career.

Why it matters

Ortiz's transition from baseball superstar to entrepreneur and media personality shows his versatility and ability to capitalize on his fame and popularity. His new rum brand and reality TV appearance demonstrate his ambition to expand his brand and reach new audiences beyond just sports fans.

The details

Ortiz's new rum brand is inspired by the Ozama River, where he grew up swimming as a child in the Dominican Republic. The rum will be distributed and marketed by Ortiz as part of his business ventures. Additionally, Ortiz recently appeared as a contestant on the popular reality singing competition show The Masked Singer, trading in his baseball uniform for a flashy costume and mask.

  • Ortiz launched his new rum brand in early 2026.
  • Ortiz's appearance on The Masked Singer aired in February 2026.

The players

David "Big Papi" Ortiz

A former Boston Red Sox baseball player who is now expanding into business and entertainment ventures, including launching a rum brand and appearing on The Masked Singer reality TV show.

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What they’re saying

“I'm excited to share this new rum with the world. It's inspired by the river where I grew up, and I hope it captures the spirit and energy of the Dominican Republic.”

— David Ortiz (Rhode Show)

What’s next

Ortiz is expected to continue promoting his new rum brand and may make additional media appearances in the coming months.

The takeaway

David Ortiz's transition from baseball star to entrepreneur and media personality shows his ability to diversify his brand and reach new audiences beyond sports fans. His new rum and reality TV appearances demonstrate his ambition to expand his business ventures and public profile.