Keith Lee Bringing 'Familee Day' Food Festival to New Orleans

The TikTok star's inaugural event will showcase the city's renowned food scene and local musicians.

Jan. 30, 2026 at 11:07am

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Keith Lee, the former MMA fighter turned TikTok food critic sensation, is launching his first-ever 'Familee Day' festival in New Orleans on May 16th. The event, produced in partnership with Live Nation Urban and Morow Hospitality, will feature a mix of local restaurants, live music, carnival rides, and more, celebrating the city's recent designation as the Food Capital of the World.

Why it matters

Lee's massive social media following has become known as the 'Keith Lee Effect,' driving huge traffic to underrepresented restaurants. His decision to host a major food festival in New Orleans, which is experiencing a culinary renaissance with new Michelin-starred restaurants, will further spotlight the city's thriving food scene and provide a platform for local businesses.

The details

Familee Day will be a full-day celebration featuring food, music, carnival rides, and an obstacle course. Lee has partnered with Live Nation Urban and Morow Hospitality to produce the event, which aims to showcase the best of New Orleans' renowned culinary offerings alongside performances from local musicians.

  • Familee Day will take place on Saturday, May 16, 2026.
  • New Orleans was recently named the Food Capital of the World.

The players

Keith Lee

A former MMA fighter turned TikTok food critic sensation with over 15 million followers, known for driving massive traffic to underrepresented restaurants through his 'Keith Lee Effect'.

Live Nation Urban

A live entertainment company that is co-producing the Familee Day festival with Morow Hospitality.

Morow Hospitality

A hospitality company that is co-producing the Familee Day festival with Live Nation Urban.

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What they’re saying

“This is something we've been working on for the last year. I think it's going to be the best festival on planet Earth.”

— Keith Lee

What’s next

Tickets for Familee Day will go on sale in the coming weeks, and more details about the festival's lineup and activities are expected to be announced.

The takeaway

Keith Lee's decision to host his inaugural Familee Day festival in New Orleans, a city that has recently been crowned the Food Capital of the World, will further elevate the city's thriving culinary scene and provide a platform for local businesses to reach a wider audience through Lee's massive social media following.