New Tech Platform Helps Billboard Operators Recover Lost Revenue

Occupancy Multiplier aims to solve two key problems in the out-of-home advertising industry.

Apr. 10, 2026 at 7:04am

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A photorealistic studio still life featuring a sleek billboard display panel, a tablet device, and geometric shapes made of premium materials, all dramatically lit to represent the abstract concepts of data-driven billboard management and advertising technology.A minimalist, high-tech still life captures the essence of Occupancy Multiplier's data-driven approach to optimizing billboard operations and revenue.New Orleans Today

Matt Fowkes, a tech entrepreneur with a family background in the billboard business, has launched a new platform called Occupancy Multiplier to help billboard operators recover lost revenue from stalled advertiser conversations and streamline their operational management. The platform has two main components: a 'revenue recovery' tool that uses AI to re-engage old leads, and a 'Board Yield' operational management system that handles contracts, availability, proposals, and pricing recommendations.

Why it matters

The billboard industry has struggled with inconsistent follow-up and outdated software that doesn't fit the needs of operators. Occupancy Multiplier aims to address these pain points by automating key business processes and leveraging AI to revive dormant sales opportunities.

The details

Occupancy Multiplier plugs into a billboard operator's CRM and uses AI to re-engage old advertiser leads that didn't convert initially. The platform is designed to be conversational and not annoying in its outreach. The 'Board Yield' component handles operational tasks like contracts, availability, proposals, and pricing, integrating with accounting software like QuickBooks. The platform provides AI-powered recommendations on things like which boards to raise rates on and which advertisers to reach out to.

  • Occupancy Multiplier is currently accepting applications for a founding members cohort with no contract and no setup fee.
  • Matt Fowkes will be at the IBO Spring Show in New Orleans in April 2026 to showcase the platform.

The players

Matt Fowkes

Founder of Occupancy Multiplier and Board Yield, and a member of the family that owns Steel City Billboards. He has a background in technology and previously grew a public safety software company to 40 employees and high seven figures in revenue.

Steel City Billboards

The family billboard company that Matt Fowkes is involved with, which provided him insight into the industry's pain points that led to the creation of Occupancy Multiplier.

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What they’re saying

“A couple of things stood out to me spending more time in the family billboard business. The first was how much revenue gets lost in stalled advertiser conversations and inconsistent follow-up. The second problem was that everyone seemed to be talking about AI, but nobody was mapping it to how operators actually make money.”

— Matt Fowkes, Founder, Occupancy Multiplier and Board Yield

“The system should make your business and your life better — it shouldn't make your life more complicated. That sounds obvious but it's not how a lot of these products are built.”

— Matt Fowkes, Founder, Occupancy Multiplier and Board Yield

What’s next

Matt Fowkes will be at the IBO Spring Show in New Orleans in April 2026 to showcase Occupancy Multiplier and connect with interested billboard operators.

The takeaway

Occupancy Multiplier aims to solve two key pain points for billboard operators: recovering lost revenue from stalled advertiser conversations and streamlining operational management with an integrated, AI-powered platform. This could help the industry address longstanding challenges around inconsistent follow-up and outdated software.