Prosecco DOC Consortium Announces National Prosecco Week 2026

The 9th annual celebration of America's favorite sparkling wine expands trade education, influencer partnerships, retail activations, and major festival presence across the United States.

Mar. 26, 2026 at 10:04pm

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The Prosecco DOC Consortium has announced the return of National Prosecco Week (NPW), taking place from June 15–21, 2026, across key U.S. markets. Now in its 9th edition, NPW continues to engage trade, retail, restaurants, media, and consumers through a coordinated nationwide campaign, reinforcing Prosecco DOC's leadership in its most important export market.

Why it matters

The United States remains the leading export market for Prosecco DOC, accounting for 23.8% of total exports and posting 8.0% growth in 2025. National Prosecco Week is a strategic investment to reinforce brand value, support partners, and continue expanding Prosecco DOC's presence across the U.S.

The details

In 2025, Prosecco DOC produced 667 million bottles (+1.1% vs. 2024), with 606,891,509 bottles of Prosecco DOC and 60,360,239 bottles of Prosecco DOC Rosé. During the previous NPW edition, the event reached over 2,000 participating retail and restaurant locations across more than 20 states, an 11.2% increase from 2024.

  • National Prosecco Week 2026 will take place from June 15-21, 2026.
  • The 2025 edition of Prosecco DOC closed with 667 million bottles produced, a 1.1% increase from 2024.

The players

Prosecco DOC Consortium

The organization that oversees and promotes the Prosecco DOC and Prosecco DOC Rosé designations.

Giancarlo Guidolin

President of the Prosecco DOC Consortium.

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What they’re saying

“National Prosecco Week represents a strategic investment in our most important market. The continued growth of Prosecco DOC in the United States demonstrates the strength of our Denomination and the unified commitment of our entire supply chain. Through initiatives like NPW, we aim to reinforce brand value, support our many partners, and continue expanding our presence across the U.S.”

— Giancarlo Guidolin, President, Prosecco DOC Consortium

What’s next

Prosecco DOC will participate in major U.S. culinary festivals, including the New Orleans Wine & Food Experience (June 10-14) and the Aspen Food & Wine Classic (June 19-22), to further promote the brand and engage with trade, media, and consumers.

The takeaway

National Prosecco Week has become a key annual event for the Prosecco DOC Consortium to drive awareness, engagement, and sales of its sparkling wines in the United States, its largest export market, through a coordinated campaign of retail, restaurant, influencer, and festival activations.