Booker's Bourbon Releases New 'Big Easy' Batch

The latest limited-edition release from the iconic bourbon brand celebrates Booker Noe's love of New Orleans.

Mar. 17, 2026 at 4:19pm

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Booker's Bourbon, one of the most collectible American whiskeys, has released a new limited-edition batch called the 'Big Easy' that celebrates the brand's founder Booker Noe's fondness for New Orleans. The batch is a blend of barrels aged for over 7 years in five of the brand's warehouses, resulting in a 129.1 proof bourbon with a rich, balanced flavor profile.

Why it matters

Booker's Bourbon is known for its unique, cask-strength expressions that highlight the differences in barrel aging across the brand's warehouses. This latest 'Big Easy' batch continues that tradition, offering bourbon enthusiasts a chance to experience the brand's signature unfiltered character while also paying homage to Booker Noe's personal connection to New Orleans.

The details

The 'Big Easy' Batch is made up of barrels aged for 7 years, 2 months, and 15 days, with 16% coming from the third floor of warehouse H, 24% from the sixth floor of warehouse G, 16% from the fifth floor of warehouse O, 22% from the third floor of warehouse J, and 22% from the fourth floor of warehouse M. The resulting whiskey has a proof of 129.1 and features a rich, balanced flavor profile with notes of vanilla.

  • The 'Big Easy' Batch is the first Booker's Bourbon release of 2026 and is available starting today.

The players

Booker Noe

The legendary bourbon distiller who founded the Booker's Bourbon brand and is known for his innovations in barrel aging.

Fred Noe

Booker Noe's son and the current Master Distiller for Jim Beam, who oversees the Booker's Bourbon brand.

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What they’re saying

“I really enjoyed the beautiful color of the batch that came from over seven years in the new white oak barrel. The nose is appealing and well balanced with vanilla notes that made me keep nosing the glass.”

— Fred Noe, Master Distiller, Jim Beam (Press Release)

What’s next

The next Booker's Bourbon release is expected later in 2026, though the specific details and theme have not yet been announced.

The takeaway

Booker's Bourbon continues to deliver unique, high-proof expressions that celebrate the brand's heritage and the passion of its founders. The 'Big Easy' Batch is a must-try for bourbon enthusiasts looking to experience the rich, unfiltered character that has made Booker's one of the most sought-after American whiskeys.