Skip Valentine's Day: Embrace Friendship with Fun Getaways

A growing trend sees people opting out of traditional romantic celebrations in favor of experiences centered around friendship, adventure, and a break from the expected.

Published on Feb. 14, 2026

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A growing number of people are choosing to spend Valentine's Day with friends rather than in romantic relationships. This trend reflects a broader cultural shift towards prioritizing personal well-being, authentic connections, and shared experiences over material possessions and fixed expectations. Destinations known for their vibrant nightlife, cultural attractions, and outdoor activities are particularly popular for these 'Galentine's Day' trips, offering unique experiences like cooking classes, wine tours, and adventure sports.

Why it matters

This shift in spending habits represents a potential economic boost for the tourism industry, as people allocate resources to travel, activities, and shared experiences rather than expensive dinners and gifts. It also highlights a growing emphasis on self-care, redefining relationships beyond the romantic sphere, and valuing experiences over material possessions.

The details

The core of this trend lies in a desire for authentic connection and shared experiences. Traveling with friends offers a dynamic and fulfilling alternative to conventional Valentine's Day dates, with flexibility to explore cultural attractions, enjoy long lunches, and embrace spontaneous adventures. This approach resonates particularly with those seeking to escape routine and embrace something different.

  • The 'Galentine's Day' trend has been growing in popularity in recent years, with more people choosing to celebrate Valentine's Day with friends rather than romantic partners.

The players

Galentine's Day

A term popularized by the television show Parks and Recreation, 'Galentine's Day' has become synonymous with celebrating female friendships and is a significant driver of this trend.

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What’s next

As this trend continues to grow, we can expect to see even more personalized and niche travel experiences catering to specific friend groups, including themed retreats, adventure challenges, and immersive cultural tours designed for small groups.

The takeaway

The rise of 'Galentine's Day' and friend-focused travel reflects a broader cultural shift towards prioritizing personal well-being, authentic connections, and shared experiences over material possessions and fixed expectations. This trend represents a potential economic boost for the tourism industry as people seek out unique and memorable moments with their closest friends.