Locally Launches National Same-Day Delivery Platform for Brands and Local Dealers

New solution empowers brands to leverage local dealer networks for fast fulfillment, meeting shopper demand for instant gratification.

Published on Feb. 12, 2026

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Locally, a global leader in Online-to-Offline shopping solutions, has officially announced the launch of its US-based Same-Day Delivery (SDD) platform. This enterprise-level infrastructure allows brands to turn their existing authorized dealer networks into a national web of high-speed fulfillment centers, meeting the modern shopper's demand for instant gratification without the need for additional warehouses.

Why it matters

Same-Day Delivery has evolved from a luxury to a critical purchase driver, with 65% of shoppers now considering it a deciding factor in their buying decisions. Locally's new solution levels the playing field for brands and local retailers, enabling them to compete with pure-play e-commerce giants by integrating real-time local inventory with premium delivery carriers.

The details

The Locally SDD platform offers a seamless, plug-and-play experience for both brands and retailers. For brands, no complex development is required - they simply feature Locally's tools on their site, allowing shoppers to discover local stock and select Same-Day Delivery directly at checkout. For retailers, activation takes minutes - once a store connects its inventory and links a payment account, it can begin receiving delivery orders. For shoppers, a professional, trackable journey is provided, with real-time updates allowing customers to follow their purchase from the store shelf to their doorstep.

  • Locally's fulfillment ecosystem is built on partnerships with industry-leading carriers, including Uber (currently powering deliveries across hundreds of U.S. cities), Roadie (a UPS company, launching in March 2026 to handle oversized and bulky items), and DoorDash (joining the platform in April 2026 to further expand geographic coverage and competitive delivery rates).

The players

Locally

A global leader in Online-to-Offline shopping solutions, providing innovative features such as local product locators, Buy Online Pickup In-Store (BOPIS), Reserve Online Pickup In-Store (ROPIS), and Same-Day Delivery. Trusted by 60 million shoppers each month, Locally unifies the shopping experience, enriching customer engagement and driving sales.

Mark Strella

The VP of Product at Locally, who stated that "Same-Day Delivery is no longer optional in retail. It is an expected part of the buying experience" and that Locally's new solution "enables brands to deliver faster than traditional e-commerce models, often reaching customers in under an hour."

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What they’re saying

“Same-Day Delivery is no longer optional in retail. It is an expected part of the buying experience.”

— Mark Strella, VP of Product (EINPresswire.com)

“By leveraging inventory at local stores, we enable brands to deliver faster than traditional e-commerce models, often reaching customers in under an hour.”

— Mark Strella, VP of Product (EINPresswire.com)

What’s next

Roadie, a UPS company, is launching its partnership with Locally in March 2026 to handle oversized and bulky item deliveries, while DoorDash is joining the platform in April 2026 to further expand geographic coverage and competitive delivery rates.

The takeaway

Locally's new Same-Day Delivery platform empowers brands to leverage their existing local dealer networks to provide fast, convenient fulfillment to shoppers, meeting the growing demand for instant gratification without the need for additional warehouses. This solution levels the playing field for brands and local retailers, allowing them to compete with pure-play e-commerce giants by integrating real-time local inventory with premium delivery carriers.