Sprite Celebrates City Hoops Culture with New NBA and Unrivaled Cans

Limited-edition cans feature 17 NBA teams and 8 Unrivaled stars, offering fans exclusive rewards and merchandise opportunities.

Published on Feb. 11, 2026

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Sprite has launched a new collection of co-branded, limited-edition cans featuring select NBA teams and standout Unrivaled players. The designs celebrate regional pride and basketball identity, with each can reflecting the energy and attitude of its respective city. Fans can scan the cans to unlock the Sprite Squad digital portal, which offers access to merchandise, game tickets, and other exclusive perks.

Why it matters

This collaboration aligns with Sprite's long-standing presence in basketball culture, reinforcing the brand's connection to the sport and its passionate fans. By highlighting both NBA and Unrivaled players, Sprite is recognizing the growing influence and momentum of women's basketball, further cementing its role as a cultural touchstone.

The details

The collection includes 17 NBA franchises and 8 Unrivaled stars. The NBA cans feature the Atlanta Hawks, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Los Angeles Clippers, Memphis Grizzlies, Milwaukee Bucks, Minnesota Timberwolves, New Orleans Pelicans, Oklahoma City Thunder, Philadelphia 76ers, Phoenix Suns, Portland Trailblazers, Sacramento Kings, San Antonio Spurs, Utah Jazz, and Washington Wizards. The Unrivaled cans spotlight Lexie Hull, Brittney Sykes, Napheesa Collier, Skyler Diggins, Kate Martin, Dearica Hamby, Rhyne Howard, and Breanna Stewart.

  • The new Sprite cans will be distributed through March at select retailers in their respective local markets.
  • The Unrivaled editions will roll out across the Northeast, Las Vegas, and Florida markets.

The players

Sprite

A carbonated soft drink brand owned by The Coca-Cola Company, known for its long-standing presence in basketball culture through campaigns and partnerships.

Unrivaled

A professional women's basketball league that features some of the top players in the sport, expanding the reach and influence of the women's game.

Anthony Edwards

An NBA player who has previously partnered with Sprite, reinforcing the brand's connection to basketball across generations.

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What they’re saying

“I'm about to go gas station hopping 😭”

— zavanté (Twitter)

What’s next

Fans can scan the Sprite cans to unlock the Sprite Squad digital portal, which offers access to merchandise opportunities, game day tickets, and additional prize perks.

The takeaway

Sprite's latest collaboration with the NBA and Unrivaled showcases the brand's deep-rooted connection to basketball culture, celebrating regional pride and the growing influence of women's basketball. By offering exclusive rewards and merchandise, Sprite is creating a direct and engaging experience for its loyal fans.