Snapchat Unveils AR Effects for Super Bowl LX

Snapchat introduces a range of AR Lenses and creator content to enhance the Super Bowl experience.

Published on Feb. 8, 2026

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Snapchat has announced a variety of Super Bowl-themed activations, including AR Lenses that allow users to virtually try on team jerseys and pose with helmets, as well as a dedicated AR Bar and Lens Collection. The platform is also sending a group of Snap creators to the game to capture behind-the-scenes content. Additionally, Snapchat will integrate its Snapchat Cam into the Caesars Superdome, enabling the NFL to place Lenses on attending fans.

Why it matters

With 80% of U.S. Snapchatters planning to tune into the Super Bowl and around 90% engaging with sports content weekly, these AR effects and creator content provide Snapchat users with new ways to interact with and share the big game experience.

The details

Snapchat's Super Bowl activations include an NFL Super Bowl LIX Lens that allows users to feature themselves and a friend posing with Chiefs and Eagles helmets, as well as a Live Jersey Lens that enables fans to virtually try on official team jerseys. Snapchat will also host a dedicated Super Bowl AR Bar and Lens Collection on game day. The platform has also collaborated with the NFL to launch an official NFL x Snapchat Creator Program, bringing Snap Stars to the Super Bowl to capture and share unique perspectives.

  • Snapchat announced the Super Bowl activations on February 8, 2026.

The players

Snapchat

A popular social media platform that allows users to share photos, videos, and messages that disappear after a set amount of time.

NFL

The National Football League, the professional American football league that organizes the Super Bowl, the biggest annual sporting event in the United States.

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What’s next

Snapchat users will be able to access the Super Bowl-themed AR effects and creator content on the platform during the big game on February 9, 2026.

The takeaway

Snapchat's Super Bowl activations demonstrate the platform's efforts to engage its user base, which is heavily invested in sports content, by providing innovative ways for them to interact with and share the biggest annual sporting event in the United States.