Percy Miller Returns to New Orleans to Rebuild UNO Basketball

The former rapper and entertainment mogul takes on role as president of basketball operations for struggling Privateers program.

Jan. 28, 2026 at 2:15pm

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Percy Miller, known as Master P, has returned to his hometown of New Orleans to take on the role of president of basketball operations for the University of New Orleans (UNO) Privateers. The once-successful mid-major program has fallen on hard times, finishing 4-25 last season and navigating the fallout from an NCAA investigation. Miller, who had a brief professional basketball career and has been deeply involved in grassroots basketball for over two decades, is tasked with rebuilding the program's culture and competitiveness.

Why it matters

Miller's return to New Orleans represents more than just basketball - it's about giving back to the community that raised him and providing opportunities for the next generation. As a native of the Calliope Projects, Miller sees this as a chance to make a lasting impact beyond just wins and losses.

The details

Since taking on the role, Miller has already helped UNO double its win total from last season, including an opening-day victory over TCU. He will work alongside head coach Stacy Hollowell to focus on recruiting, player development, and restoring credibility to the program. Miller has already invested his own money into renovating UNO's aging Lakefront Arena, which hasn't seen major upgrades since Hurricane Katrina in 2005.

  • Miller was hired as president of basketball operations in 2025.
  • UNO finished the 2024-25 season with a 4-25 record.
  • UNO was embroiled in an NCAA investigation related to gambling and point-shaving during the 2024-25 season.

The players

Percy Miller

A former rapper and entertainment mogul known as Master P, who is now the president of basketball operations for the University of New Orleans.

Stacy Hollowell

The head coach of the University of New Orleans Privateers basketball team.

University of New Orleans

A public university located in New Orleans, Louisiana, whose basketball team, the Privateers, is seeking to rebuild under Miller's leadership.

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What they’re saying

“I'm here to bring back the winning tradition to New Orleans basketball. But this is bigger than the game. It's about educating and creating future leaders at the same time.”

— Percy Miller, President of Basketball Operations, University of New Orleans

“This was about giving back to the next generation. When I was presented with the opportunity to come back home, I reached out to Deion Sanders. He told me, 'You've got to do it.' I haven't looked back since. Basketball saved my life, and I've got to give back.”

— Percy Miller, President of Basketball Operations, University of New Orleans

What’s next

Miller and the UNO administration will continue to work on rebuilding the Privateers program, focusing on recruiting, player development, and restoring the team's credibility within the community.

The takeaway

Percy Miller's return to New Orleans represents more than just a basketball story - it's about a native son giving back to the community that raised him and providing opportunities for the next generation. His focus on education, leadership, and restoring the Privateers' winning tradition could have a lasting impact beyond the court.