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Natchitoches Today
By the People, for the People
Liviniti Celebrates 15 Years of Pharmacy Benefit Innovation
Leading PBM marks milestone with over 1 million lives served through transparent, cost-saving solutions.
Apr. 1, 2026 at 12:38pm
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Liviniti, a national pharmacy benefit management (PBM) company, is celebrating its 15th anniversary this year. Founded in 2011 as Southern Scripts, the company has grown to serve over 1 million people across the U.S. through its pioneering pass-through pricing model and focus on transparency, innovation, and clinical excellence to deliver meaningful cost savings for employers.
Why it matters
Liviniti's success over the past 15 years highlights the growing demand for PBMs that prioritize accountability, cost control, and member health outcomes. As healthcare costs continue to rise, employers are seeking PBM partners that can provide tangible savings and high-touch service, which Liviniti has demonstrated through its transparent business model and flexible technology solutions.
The details
Liviniti was founded in 2011 as Southern Scripts and rebranded to Liviniti in recent years. The company's key accomplishments include helping clients save hundreds of millions in prescription drug costs, providing high-touch customer service, developing innovative clinical approaches, and offering flexible technology to drive data-driven insights. Liviniti's pass-through pricing model, which returns all rebates and discounts to employers, has been a core part of its value proposition since the beginning.
- Liviniti was founded in 2011 as Southern Scripts.
- The company rebranded to Liviniti in recent years.
- Liviniti is celebrating its 15-year anniversary in 2026.
- The company has now served over 1 million lives across the U.S.
The players
Liviniti
A national pharmacy benefit management (PBM) company that was founded in 2011 as Southern Scripts and later rebranded.
LeAnn Boyd
The co-founder and CEO of Liviniti.
What they’re saying
“Reaching our 15-year milestone is a testament to the trust our clients place in us and the skill and dedication of Liviniti's employees. From day one, we focused on transparency, innovation and clinical excellence to deliver meaningful cost savings in pharmacy benefit management. Reaching one million lives is more than a number. It represents families and communities who rely on us to make prescriptions more affordable, accessible, and easier to navigate, and reflects the relationships we've built together.”
— LeAnn Boyd, Co-founder and CEO
What’s next
Liviniti plans to continue innovating and expanding its services to help more employers and members access affordable, high-quality pharmacy benefits.
The takeaway
Liviniti's 15-year journey demonstrates the value of a PBM model centered on transparency, cost savings, and member-centric care. As healthcare costs remain a top concern for employers, Liviniti's approach highlights how PBMs can play a crucial role in delivering meaningful pharmacy benefit solutions.
