Buc-ee's Receives 'F' Rating from Better Business Bureau

Two new Louisiana locations still planned despite complaints about food, returns, and customer service.

Published on Mar. 12, 2026

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The Texas-based travel center chain Buc-ee's has received the lowest possible grade of 'F' from the Better Business Bureau (BBB) after failing to respond to nearly 90 customer complaints about issues ranging from overpriced merchandise and unsatisfactory food to poor customer service and trouble getting refunds. Despite this, Buc-ee's continues to rank highly in customer satisfaction surveys and is known for its generous pay and benefits, with new locations still planned to open in Louisiana in the coming years.

Why it matters

The BBB rating highlights potential quality and customer service concerns for Buc-ee's as the company expands into new markets like Louisiana, where it plans to open two large travel centers. However, Buc-ee's strong brand reputation and employee benefits suggest the company may be able to overcome these issues and maintain its popularity with customers.

The details

The BBB cited Buc-ee's failure to respond to customer complaints as the primary reason for the 'F' rating, even though the company's customer satisfaction scores in other surveys remain high. Complaints to the BBB covered a range of issues, including overpriced merchandise, food that did not match expectations, rude or unhelpful staff, and difficulties getting refunds. Buc-ee's has told the BBB it will not respond to complaints forwarded to the company.

  • In February 2026, a customer complained about a chicken, bacon, and avocado ranch wrap that cost $9.49 but had no bacon, little chicken, and was 'the most flavorless mush' they had eaten.
  • In January 2026, a customer complained about a lost gift card and the lack of a working phone number to call for help, saying Buc-ee's only offers an email contact form that received no response.
  • In October 2024, Louisiana Governor Jeff Landry attended the groundbreaking ceremony for a new Buc-ee's location in Ruston, scheduled to open in April 2027.
  • The Lafayette, Louisiana Buc-ee's location, originally slated for 2026, has been pushed back to 2028 due to construction delays.

The players

Buc-ee's

A Texas-based travel center chain known for its spotless restrooms and popular snacks.

Better Business Bureau (BBB)

An organization that assigns letter grades to businesses based on factors like responsiveness to customer complaints.

Jeff Landry

The Governor of Louisiana who attended the groundbreaking ceremony for a new Buc-ee's location in Ruston.

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What they’re saying

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