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AI Fueling Faster, Larger Scam Attacks, Experts Warn
Scammers are using AI to automate and expand their reach, costing victims billions
Published on Mar. 11, 2026
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Scammers are increasingly using artificial intelligence (AI) to automate their operations and expand the scale of their attacks, according to Brielle Blanchard, interim CEO of the Better Business Bureau of Acadiana. Blanchard said people lost over $12 billion from AI-powered scams in 2024, and that number is expected to rise. The scams involve using chatbots to gather personal information and then using that data to impersonate victims or businesses in order to defraud them.
Why it matters
As AI technology becomes more advanced and accessible, scammers are leveraging it to make their attacks faster, more personalized, and harder to detect. This trend poses a growing threat to consumers, who must be increasingly vigilant about verifying the legitimacy of online interactions and limiting the personal information they share publicly.
The details
Scammers are using AI-powered chatbots to gather personal data on potential victims, such as their shopping habits, job searches, and real estate interests. They then use that information to impersonate the victims or businesses the victims trust, in order to trick them into providing sensitive information or making fraudulent payments. Blanchard warned that scammers can even use deepfake technology to create fake videos and images that appear to be the victim, making the scams seem more convincing.
- In 2024, people lost over $12 billion from AI-powered scams.
- The number of AI-fueled scams is expected to continue increasing.
The players
Brielle Blanchard
Interim CEO of the Better Business Bureau of Acadiana.
What they’re saying
“They'll recruit the chat bots to do the work for them and gather all the information and then potentially scam you.”
— Brielle Blanchard, Interim CEO, Better Business Bureau of Acadiana (klfy.com)
“AI is imitating people that we know and trust to try to scam us out of money. You want to be careful whenever you're posting online because they take that information and, you know, they can make fake pictures of you, fake videos and different things like that that really, really look like you and make people believe that it's you.”
— Brielle Blanchard, Interim CEO, Better Business Bureau of Acadiana (klfy.com)
The takeaway
As AI technology becomes more advanced, consumers must be increasingly vigilant about verifying the legitimacy of online interactions and limiting the personal information they share publicly in order to protect themselves from the growing threat of AI-powered scams.
