Ole Miss Coach Yolett McPhee-McCuin Fires Back at Lane Kiffin's Taunts

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The ongoing feud between Ole Miss women's basketball coach Yolett McPhee-McCuin and LSU football coach Lane Kiffin has escalated, with McPhee-McCuin responding to Kiffin's social media taunts following LSU's 78-70 win over Ole Miss. Kiffin had mocked McPhee-McCuin's pre-game comments about wanting more fans at the game, but McPhee-McCuin fired back, accusing Kiffin of disrespecting women's sports and telling him to "cope harder."

Why it matters

The back-and-forth between the two coaches adds an extra layer of drama and intrigue to the rivalry between the two schools, which will meet again on the football field in September. It also highlights the ongoing challenges women's sports coaches face in gaining attention and respect compared to their male counterparts.

The details

After LSU's win over Ole Miss on Thursday night, Kiffin took to Twitter to mock McPhee-McCuin's pre-game comments about wanting more fans at the game. Kiffin tweeted "#BTA" ("belt to ass") and said McPhee-McCuin was "begging for" more attendance, which LSU ended up providing with over 7,400 fans in attendance. On Friday, McPhee-McCuin responded, calling out Kiffin for directly targeting her on social media and saying he "doesn't even like women's sports." She also posted a video of herself striking Kiffin out at an Ole Miss celebrity softball game.

• On Thursday night, LSU defeated Ole Miss 78-70.
• Prior to the game, McPhee-McCuin had commented that she was "expecting more" fans at the game following Ole Miss' win over Tennessee on Tuesday.
• After the game, Kiffin mocked McPhee-McCuin's comments on Twitter.
• On Friday morning, McPhee-McCuin responded to Kiffin's tweets.

What they’re saying

What’s next

The two teams are scheduled to meet again on the football field on September 19, which is sure to add even more intrigue and drama to the growing rivalry between Kiffin and McPhee-McCuin.