LSU Unveils Woodside Energy as New Jersey Patch Sponsor

The Tigers' uniforms will feature the Woodside Energy logo starting in the 2026-27 season.

Published on Feb. 17, 2026

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LSU Athletics announced a new partnership with Woodside Energy, an Australian energy company, that will see the Woodside logo featured on competition uniforms across all 21 of LSU's sports programs beginning in the 2026-27 athletic year. The deal represents one of the department's first major moves into new NIL sponsorships following recent NCAA rule changes allowing jersey patch sponsorships.

Why it matters

This partnership marks a significant step forward for LSU Athletics as it navigates the evolving landscape of name, image and likeness (NIL) compensation and revenue sharing in collegiate sports. The jersey patch deal provides a new revenue stream for the department and aligns with Woodside Energy's broader commitment to the state of Louisiana.

The details

The Woodside Energy logo will appear on competition apparel across all 21 of LSU's sports programs. The agreement also includes venue signage and digital advertising through the school's multimedia rights holder, Playfly Sports. LSU was one of the first schools to embrace the NCAA's new rules allowing jersey patch sponsorships, which are similar to how the NBA operates.

  • LSU Athletics announced the partnership on February 16, 2026.
  • The Woodside Energy logo will appear on LSU uniforms starting in the 2026-27 athletic year.

The players

Verge Ausberry

LSU vice president and athletic director.

Sarah Bairstow

Woodside president of Louisiana LNG.

Woodside Energy

One of Australia's largest independent oil and gas producers, which expanded its footprint in Louisiana following a 2022 merger with BHP's petroleum business.

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What they’re saying

“This partnership with Woodside Energy represents a monumental step forward for LSU Athletics and our student-athletes. LSU continues to set the standard and remains at the forefront of this new era of collegiate athletics.”

— Verge Ausberry, LSU vice president and athletic director (LSU Sports Properties)

“Woodside's investment in LSU aligns with our broader commitment to the region.”

— Sarah Bairstow, Woodside president of Louisiana LNG (LSU Sports Properties)

What’s next

The Woodside Energy logo will appear on LSU uniforms starting in the 2026-27 athletic year.

The takeaway

This partnership highlights how LSU Athletics is proactively adapting to the changing landscape of collegiate sports, leveraging new revenue streams like jersey patch sponsorships to support its student-athletes and remain at the forefront of the industry.