LSU Becomes First College Football Program to Reveal Sponsorship Jersey Patches

The Tigers will wear Woodside Energy's logo on all 21 of its teams' competition apparel in a multi-year deal.

Published on Feb. 17, 2026

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LSU has announced a sponsorship partnership with Woodside Energy, marking the first college football program to officially reveal sponsorship patches on its uniforms. The deal includes the energy company's logo on all of LSU's 21 teams' competition apparel, as well as prominent signage at athletic venues and other marketing opportunities.

Why it matters

This partnership represents a significant milestone in the new collegiate model, as schools look to generate additional revenue to fund the recent NCAA rule change that allows them to directly pay student-athletes. Sponsorship patches on jerseys are the next reflection of the evolving financial landscape in college sports.

The details

Starting August 1, Division I college teams will be permitted to wear up to two sponsorship patches not exceeding four square inches on their uniforms for regular-season games. LSU has already been wearing Woodside Energy patches on its football practice jerseys, and the school's official news release calls this a "first-of-its-kind jersey patch partnership." The terms of the deal were not disclosed.

  • The NCAA passed the approval for in-season sponsorship patches last month.
  • LSU already wore Woodside Energy patches on its football practice jerseys last season.

The players

Woodside Energy

A global energy company that has partnered with LSU Athletics in a multi-year sponsorship deal.

LSU

A prominent college football program that has become the first to officially reveal sponsorship patches on its uniforms.

Clay Harris

LSU's deputy director of athletics, who stated that this partnership represents a "transformational moment" for the school's athletics department.

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What they’re saying

“This partnership with Woodside Energy represents a transformational moment for LSU Athletics and speaks to the trajectory of college sports. We are proud to be pioneers in this space and to do so in a way that has such a profound impact on LSU student-athletes and the state of Louisiana.”

— Clay Harris, LSU Deputy Director of Athletics (LSU News Release)

What’s next

It is expected that sponsorship patches on jerseys will become the norm for most college programs in the near future, as schools look to generate additional revenue to fund the new NCAA rule allowing them to directly pay student-athletes.

The takeaway

The introduction of sponsorship patches on college football uniforms marks a significant shift in the financial landscape of college sports, as schools seek new revenue streams to support the changing NCAA model that now allows direct payments to student-athletes.