Marcus & Millichap Facilitates $40 Million Hospitality Asset Sale in Baton Rouge

Northshore Development acquires the Hilton Baton Rouge Capitol Center, a prominent downtown hotel overlooking the Mississippi River.

Published on Feb. 13, 2026

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Marcus & Millichap, a leading commercial real estate brokerage firm, announced the $40.5 million sale of the Hilton Baton Rouge Capitol Center, a 291-room hotel in Baton Rouge, Louisiana. The buyer, Northshore Development, based in Orlando, Florida, is well positioned to advance a targeted repositioning and operations strategy for the historic property located in the heart of downtown Baton Rouge.

Why it matters

The Hilton Baton Rouge Capitol Center is one of the most prominent hospitality properties in downtown Baton Rouge, an area anchored by Louisiana State University. The sale represents a significant investment in the city's tourism and hospitality industry, which has been impacted by the pandemic but is poised for growth as the economy recovers.

The details

Marcus & Millichap's Chase Dewese, Jack Davis, and Joce Messinger, in association with Steve Greer, the firm's broker of record in Louisiana, exclusively represented the buyer, Northshore Development, in the complex, year-long transaction. The hotel overlooks the Mississippi River and is located near several of Baton Rouge's top attractions, including the Louisiana Art and Science Museum and the Raising Cane's River Center.

  • The sale was completed on February 13, 2026.

The players

Marcus & Millichap

A leading commercial real estate brokerage firm specializing in investment sales, financing, research, and advisory services, with offices throughout the United States and Canada.

Northshore Development

An Orlando, Florida-based real estate development company that acquired the Hilton Baton Rouge Capitol Center.

Chase Dewese

Senior director of investments at Marcus & Millichap, who represented the buyer in the transaction.

Franz Hanning

CEO of Northshore Development, the new owner of the Hilton Baton Rouge Capitol Center.

Steve Greer

Marcus & Millichap's broker of record in Louisiana, who assisted in the transaction.

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What they’re saying

“This was a complex, year-long transaction involving multiple stakeholders and a nationally recognized riverfront asset. The hotel is one of downtown Baton Rouge's most prominent hospitality properties, and the new ownership is well positioned to advance a targeted repositioning and operations strategy in a Louisiana State University-anchored market.”

— Chase Dewese, Senior Director of Investments, Marcus & Millichap (BusinessWire)

“The Hilton Baton Rouge Capitol Center is a wonderful, historic property, and we are excited to bring the best service and experiences to our guests.”

— Franz Hanning, CEO, Northshore Development (BusinessWire)

What’s next

Northshore Development plans to implement a targeted repositioning and operations strategy to enhance the guest experience at the Hilton Baton Rouge Capitol Center, leveraging the hotel's prime location and historic significance in the city.

The takeaway

The sale of the Hilton Baton Rouge Capitol Center represents a significant investment in the city's hospitality industry, which is poised for growth as the economy recovers from the pandemic. The new owner's plans to reposition and optimize the operations of this prominent downtown hotel could help drive increased tourism and economic activity in the Louisiana State University-anchored market.