Baton Rouge's 'Keep Tiger Town Beautiful' Marks 5 Years of Community Cleanup

Founder Jennifer Richardson reflects on the program's growth from frustrated beginnings to collaborative community efforts.

Published on Feb. 12, 2026

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In an interview on the 'Unfiltered with Kiran' podcast, Jennifer Richardson, the founder of the 'Keep Tiger Town Beautiful' program in Baton Rouge, Louisiana, looks back on the past 5 years of her passion project to clean up the local community. The program has evolved from frustrated beginnings to include partnerships with sober living homes, family support, and a 'One-Way Ticket' initiative to help connect volunteers with transportation.

Why it matters

The 'Keep Tiger Town Beautiful' program highlights the power of grassroots community initiatives to address local issues like litter and blight. As Baton Rouge continues to grapple with economic and social challenges, Richardson's efforts demonstrate how citizen-led programs can make a tangible difference in improving the quality of life for residents.

The details

What started as a frustrated solo cleanup effort by Richardson has grown into a multi-faceted community program. Key initiatives include collaborating with sober living homes to provide volunteer opportunities, leveraging family support to sustain the work, and launching a 'One-Way Ticket' program to help transport volunteers to cleanup sites. The program has evolved from simply cleaning up litter to fostering a sense of community pride and collective responsibility for the city's appearance.

  • The 'Keep Tiger Town Beautiful' program was founded 5 years ago in 2021.
  • The interview with founder Jennifer Richardson aired on the 'Unfiltered with Kiran' podcast on February 12, 2026.

The players

Jennifer Richardson

The founder of the 'Keep Tiger Town Beautiful' program in Baton Rouge, Louisiana, who started the initiative 5 years ago out of frustration with the city's litter problem.

Kiran Chawla

The host of the 'Unfiltered with Kiran' podcast, where she interviewed Jennifer Richardson about the 'Keep Tiger Town Beautiful' program.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

What’s next

The 'Keep Tiger Town Beautiful' program plans to continue expanding its community partnerships and volunteer initiatives in the coming years to further improve the appearance and pride of Baton Rouge neighborhoods.

The takeaway

The 'Keep Tiger Town Beautiful' program demonstrates how a single person's passion can blossom into a impactful community-driven effort to address local issues. Richardson's story highlights the power of grassroots initiatives and the positive change that can occur when residents take ownership of improving their shared environment.