Rebecca Perloff takes the helm as NAACP Baton Rouge branch president

Baton Rouge has a new civil rights organization leader at a pivotal moment.

Published on Feb. 10, 2026

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Rebecca Perloff has stepped into the role of president of the NAACP Baton Rouge branch, bringing with her a steady, people-first approach focused on unity, accountability, and measurable results. Her leadership comes as the community faces ongoing challenges around equity, civic trust, and access to opportunity, issues the NAACP has long worked to confront head-on.

Why it matters

Perloff's appointment as NAACP Baton Rouge branch president comes at a critical time for civil rights in the community. She aims to strengthen the organization's grassroots power, engage youth, build partnerships, and advocate for political, educational, social, and economic equality.

The details

After previously serving as the vice president, Perloff says stepping into the presidency was about answering a call to serve. As president, she is prioritizing four key areas: member engagement to strengthen the NAACP's grassroots power, youth involvement to cultivate the next generation of civil rights leaders, community partnerships with local organizations, institutions, and leaders, and advocacy aligned with the NAACP mission to secure equality and eliminate race-based discrimination.

  • Perloff has stepped into the role of president of the NAACP Baton Rouge branch.

The players

Rebecca Perloff

The new president of the NAACP Baton Rouge branch, bringing a steady, people-first approach focused on unity, accountability, and measurable results.

NAACP Baton Rouge branch

A local chapter of the National Association for the Advancement of Colored People, a civil rights organization that works to protect civil rights, challenge discrimination, and advance equality through advocacy, education, and community organizing.

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What they’re saying

“This is a moment that requires action, not just conversation.”

— Rebecca Perloff, President, NAACP Baton Rouge branch (louisianafirstnews.com)

What’s next

Perloff plans to focus on listening sessions, increased visibility of the branch's work, and coordinated advocacy around issues impacting daily life in Baton Rouge.

The takeaway

Perloff's appointment as NAACP Baton Rouge branch president comes at a critical time for civil rights in the community. She aims to strengthen the organization's grassroots power, engage youth, build partnerships, and advocate for equality, signaling a renewed commitment to addressing the community's ongoing challenges around equity, civic trust, and access to opportunity.