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Owensboro Today
By the People, for the People
3rd Region Basketball Tournament Requires Pay-Per-View Coverage
Cost increases to $10 per game, up from $7.99 last year
Mar. 2, 2026 at 8:15pm
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The 3rd Region basketball tournament, held at the Owensboro Sportscenter, will once again require pay-per-view coverage this year. The athletic directors have voted to mandate the video coverage be placed behind a paywall, with the cost increasing from $7.99 per game last year to $10.00 per game this year. The majority of the funds will go to the region rather than the broadcaster, K105 Digital Productions.
Why it matters
This decision by the 3rd Region athletic directors to require pay-per-view coverage of the tournament games is controversial, as it limits access for fans who may not be able to afford the increased cost. It also means the games will not be available for free viewing on platforms like YouTube as they have been in the past.
The details
The 3rd Region basketball tournament, which features Grayson County Cougar basketball, will be held at the Owensboro Sportscenter for the 15th straight year. K105 Digital Productions has traditionally provided free video coverage of the games on YouTube, but this year they will be required to place the coverage behind a paywall. The cost has increased from $7.99 per game last year to $10.00 per game this year, with the majority of the funds going to the region rather than the broadcaster.
- The 3rd Region tournament begins this week.
- The pay-per-view coverage requirement has been in place for the past two years.
The players
Grayson County Cougars
The high school basketball team from Grayson County that is competing in the 3rd Region tournament.
K105 Digital Productions
The broadcaster that has traditionally provided free video coverage of the 3rd Region tournament games on YouTube, but is now required to place the coverage behind a paywall.
3rd Region Athletic Directors
The group that has voted to require pay-per-view coverage of the 3rd Region tournament games, increasing the cost from $7.99 per game last year to $10.00 per game this year.
What’s next
The Grayson County Cougars will face Muhlenberg County in the first round of the 3rd Region tournament on Wednesday. Fans will need to pay $10 to watch the game live via the pay-per-view stream.
The takeaway
The increased cost and pay-per-view requirement for the 3rd Region basketball tournament raises concerns about accessibility and affordability for fans, potentially limiting viewership and engagement with the event.
