OdessaConnect and LYLA Partner to Launch Odessa LIVE, a Care Navigation Platform for Seniors

New platform combines TV-based technology with concierge-powered care navigation to connect seniors to healthcare, services, and support

Published on Mar. 10, 2026

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OdessaConnect, a senior-friendly TV-based communication platform, and LYLA, a tech-enabled concierge services company, have announced a strategic partnership to create Odessa LIVE, a care navigation platform that connects seniors to healthcare, services, and daily living support through their television. Odessa LIVE serves seniors wherever they are, at home or in senior living communities, and is designed for healthcare providers and senior care organizations to better engage and support their populations.

Why it matters

The partnership between OdessaConnect and LYLA aims to address the challenges many seniors face in accessing and navigating healthcare and support services. By integrating LYLA's concierge capabilities into OdessaConnect's TV-based platform, Odessa LIVE provides a seamless way for seniors to connect with the resources they need, removing technological barriers and ensuring they receive personalized assistance.

The details

Odessa LIVE combines OdessaConnect's senior-friendly TV platform with LYLA's concierge services. Seniors can press a single button on their TV to connect with a LYLA care navigator, who can then assess their needs and connect them to the appropriate resources, such as virtual physicians, benefits coordinators, care assistance, or life logistics solutions. The platform is designed to be easy to use, with no apps, downloads, or passwords required.

  • Odessa LIVE is set to launch in March 2026.

The players

OdessaConnect

A Louisville, KY-based technology company dedicated to making communication safe, simple, and meaningful for seniors. Its TV-based platform connects seniors with family, friends, and care providers through video calls, voice messaging, and personalized content.

LYLA

A Louisville, KY-based, tech-enabled care concierge services company dedicated to helping individuals manage the complexities of daily life with confidence and ease. LYLA connects home care clients, healthcare patients, and senior living residents to personalized, real-world support.

Todd Smith

Founder and CEO of OdessaConnect.

Becky Beanblossom

President and CEO of LYLA.

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What they’re saying

“At OdessaConnect, we've always believed technology should remove barriers, not create them. Partnering with LYLA allows us to take that mission a step further–not just keeping seniors connected to the people they love, but connecting them to the help they need, right when they need it.”

— Todd Smith, Founder and CEO, OdessaConnect (Globe Newswire)

“LYLA was built to navigate complexity so people don't have to. Odessa LIVE is the realization of that mission at scale–a true care navigation platform meeting seniors where they are, on the screen they're most comfortable with, with a real person guiding them every step of the way.”

— Becky Beanblossom, President and CEO, LYLA (Globe Newswire)

What’s next

Odessa LIVE is set to launch in March 2026 and will be available to healthcare providers, home care agencies, and senior living communities. Organizations interested in offering Odessa LIVE to their clients, patients, and residents are encouraged to visit the OdessaConnect or LYLA websites to learn more.

The takeaway

The partnership between OdessaConnect and LYLA aims to create a comprehensive care navigation platform that leverages technology and human support to improve the lives of seniors, making it easier for them to access the healthcare, services, and daily living assistance they need, regardless of their living situation.