Victoria's Secret to Open at Louisville-Area Outlet Mall in 2026

The Outlet Shoppes of the Bluegrass is undergoing renovations and new store openings.

Published on Mar. 9, 2026

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Victoria's Secret is one of several major retail brands scheduled to open a new location at The Outlet Shoppes of the Bluegrass, an outlet mall located about 30 minutes from downtown Louisville, Kentucky. The mall has been undergoing renovations and store openings to refresh the shopping experience and attract more visitors to the regional destination.

Why it matters

The addition of Victoria's Secret and other national brands signals continued investment in the Outlet Shoppes of the Bluegrass, which opened in 2014 and serves as a major shopping destination for the Louisville metropolitan area. The mall's ability to attract and retain popular retail tenants is a positive indicator of the regional economy and consumer demand.

The details

The Outlet Shoppes of the Bluegrass in Simpsonville, Kentucky, is undergoing a series of store renovations, closures, and new openings to refresh the shopping experience. Victoria's Secret is one of the nationally recognized brands that will be opening a new location at the mall in 2026, joining other new retail concepts. The mall's marketing director says the changes are a response to evolving consumer preferences and an effort to keep the center competitive, relevant, and experience-driven in the current retail environment.

  • The Outlet Shoppes of the Bluegrass opened in 2014.
  • Victoria's Secret is scheduled to open a new location at the mall in 2026.

The players

The Outlet Shoppes of the Bluegrass

An outlet mall located about 30 minutes from downtown Louisville, Kentucky that opened in 2014 and is undergoing renovations and new store openings.

Brandi Taylor

The marketing director for The Outlet Shoppes of the Bluegrass.

Victoria's Secret

A major national retail brand that is scheduled to open a new location at The Outlet Shoppes of the Bluegrass in 2026.

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What they’re saying

“By introducing nationally recognized brands and fresh retail concepts, the center is responding to evolving consumer demand while strengthening its regional draw.”

— Brandi Taylor, Marketing Director (courier-journal.com)

The takeaway

The addition of Victoria's Secret and other national retail brands to The Outlet Shoppes of the Bluegrass demonstrates the mall's ongoing efforts to adapt to changing consumer preferences and maintain its position as a premier shopping destination for the Louisville metropolitan region.