Lincoln to Get Bronco-Based Range Rover-Fighter

The new Lincoln SUV will share underpinnings with the Ford Bronco and compete with the Mercedes-Benz G-Class and Land Rover Range Rover.

Published on Feb. 24, 2026

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Lincoln is developing a new body-on-frame SUV that will be based on the Ford Bronco platform and aimed at competing with premium off-road SUVs like the Mercedes-Benz G-Class and Land Rover Range Rover. The two-row Lincoln model is expected to launch in the 2029-30 timeframe and could share more components with the next-generation Bronco than the current model.

Why it matters

This new Lincoln SUV represents the brand's push into the lucrative premium off-road segment, which has seen strong demand for rugged yet luxurious vehicles. By leveraging the Bronco's platform, Lincoln can develop a capable and distinctive offering to take on established players like the G-Class and Range Rover.

The details

The Lincoln Bronco-based SUV will feature a Lincoln-style grille and softer sheetmetal edges compared to the Bronco, likely taking design cues from the larger Navigator. It's expected to be similar in size to the current Lincoln Nautilus, with a 116.1-inch wheelbase. The new Lincoln model could share more parts and components with the next-generation Ford Bronco, which is slated for a 2031 debut, rather than the current Bronco that launched in 2021.

  • The Lincoln Bronco-based SUV is expected to launch in the 2029-30 timeframe.
  • The next-generation Ford Bronco is expected in the 2031 model year.

The players

Ford

The parent company of the Lincoln brand and manufacturer of the Ford Bronco, on which the new Lincoln SUV will be based.

Mercedes-Benz G-Class

A premium off-road SUV that the new Lincoln model will compete with.

Land Rover Range Rover

Another premium off-road SUV that the new Lincoln model will compete with.

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What they’re saying

“Imagine a Lincoln-style grille on a Bronco likely with softer sheetmetal edges—say, updated Navigator styling on the Bronco's 116.1-inch wheelbase.”

— Source (Autoweek)

“A next-generation Ford Bronco is expected in the 2031 model year, so it's possible the earlier Lincoln version will share more parts and components with the new model than with the current model, which launched in the 2021 model year.”

— Source (Autoweek)

What’s next

The new Lincoln Bronco-based SUV is expected to launch in the 2029-30 timeframe, so more details and official announcements from Lincoln and Ford are likely to come in the next few years as the vehicle's development progresses.

The takeaway

Lincoln's move to develop a Bronco-based premium off-road SUV shows the brand's ambition to compete in the lucrative and growing segment for rugged yet luxurious vehicles. By leveraging Ford's Bronco platform, Lincoln can create a distinctive offering to take on established players like the Mercedes-Benz G-Class and Land Rover Range Rover.