JPMorgan Raises Yum! Brands Price Target to $170

Wall Street firm boosts outlook for restaurant operator's stock

Published on Feb. 24, 2026

Got story updates? Submit your updates here. ›

JPMorgan Chase & Co. analysts have increased their price target for Yum! Brands (NYSE: YUM) stock from $160 to $170, maintaining an 'overweight' rating on the restaurant company's shares. The new $170 price target suggests a potential upside of 2.75% from the stock's previous closing price.

Why it matters

Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, is a major player in the quick-service restaurant industry. Wall Street's increased confidence in the company's outlook, as reflected in the higher price target, could signal positive momentum for the business and its stock performance.

The details

In a research note, JPMorgan analysts cited Yum! Brands' strong performance and growth potential as reasons for the price target increase. Several other brokerage firms, including Barclays, Evercore, and Morgan Stanley, have also issued positive ratings and price targets for Yum! Brands' stock in recent months.

  • The new $170 price target was issued by JPMorgan Chase & Co. on Tuesday, February 24, 2026.

The players

Yum! Brands

A global quick-service restaurant company that operates the KFC, Pizza Hut, and Taco Bell brands.

JPMorgan Chase & Co.

A multinational investment bank and financial services company that provides the new $170 price target for Yum! Brands' stock.

Got photos? Submit your photos here. ›

The takeaway

The increased price target from JPMorgan Chase & Co. reflects Wall Street's positive outlook on Yum! Brands' future performance, which could signal continued growth and success for the restaurant company's portfolio of iconic brands.