GREATER THAN Redefines Hydration for Women With New 12oz Cans, Retail Expansion and GoddessLand(TM)

Female-led brand evolves its formula, packaging and purpose after listening to women - across every stage of life

Published on Feb. 17, 2026

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GREATER THAN, the female-led beverage brand redefining hydration for women, is entering a powerful new chapter with the launch of new 12oz sleek cans, a revitalized formula and a national retail expansion - all designed around one core truth: hydration should be built around how women's bodies actually work. The brand's women-first approach comes to life through GoddessLand™, a modern creative universe that reframes hydration as a daily ritual of nourishment and self-respect.

Why it matters

While the hydration category has long been shaped by male physiology and performance-driven use cases, GREATER THAN was created by listening to women. Differences in total body water, hormonal fluctuations, digestive needs and nutrient gaps mean women experience hydration differently - and GREATER THAN exists to meet those needs intentionally, across every stage of life.

The details

The new GREATER THAN formula delivers coconut-water-based hydration with naturally occurring electrolytes, the nutrient equivalent of three servings of fruits and vegetables, rich antioxidants, four times more potassium than leading competitors, 85% less added sugar than traditional hydration beverages, and a good source of gut-gentle, plant-based fiber. The line launches with four flavor expressions: Strawberry Lemonade, Orange Mango, Pineapple Coconut and Grape.

  • GREATER THAN was originally created in 2010 as a performance hydration drink for elite athletes.
  • GREATER THAN's new 12oz cans are available now at drinkgt.com, with national retail rollout beginning in February 2026.

The players

GREATER THAN

A female-led beverage brand redefining hydration for women.

Heather Howell

President & CEO of GREATER THAN.

Brianna Harris

RD, Director of Research, Development and Education at GREATER THAN.

Claudia Hammer

A 75-year-old artist whose hand-drawn goddess artwork is featured on the new GREATER THAN cans.

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What they’re saying

“GREATER THAN became what it is today because women told us what they needed, and we paid attention. This next chapter is not about trends. It's about honoring women at every life stage with an elixir that actually supports them.”

— Heather Howell, President & CEO of GREATER THAN

“This formula is the result of years of listening, testing and refinement. Our goal was to deliver clean, functional hydration that fits naturally into women's routines across flavors they genuinely enjoy.”

— Brianna Harris, RD, Director of Research, Development and Education at GREATER THAN

“GoddessLand isn't fantasy; it's a reflection. It honors real women, real bodies and real lives.”

— Heather Howell, President & CEO of GREATER THAN

What’s next

GREATER THAN's new 12oz cans are available now at drinkgt.com, with national retail rollout beginning in February 2026.

The takeaway

GREATER THAN's women-first approach to hydration, with its revitalized formula, packaging and purpose, represents a shift in the industry to better meet the unique needs of women across all life stages - proving that mission-driven brands can thrive by truly listening to their customers.