First Shipment of Derby Pegasus Pins Arrive

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The first shipment of 2026 Pegasus Pins, the signature symbol of the Kentucky Derby Festival, were delivered to the Evan Williams Bourbon Experience in Louisville, Kentucky. The pins will be available for purchase at the distillery starting on February 12, before being sold at retail locations across the region on March 1.

Why it matters

The annual release of the Pegasus Pins is an eagerly anticipated tradition that marks the start of the Kentucky Derby Festival celebrations. As the first location to sell the pins, the Evan Williams Bourbon Experience is cementing its status as a hub for Derby-related merchandise and events.

The details

The Evan Williams Bourbon Experience will be the exclusive seller of the 2026 Pegasus Pins from February 12 through March 1. Heaven Hill Distillery has also produced a special Evan Williams Single Barrel Limited Edition Kentucky Derby Festival Bourbon Bottle that features a Gold Pegasus Pin sealed in yellow wax on the neck of each bottle, as well as an Official 2026 Pegasus Pin in an envelope attached to the bottle.

• The first shipment of 2026 Pegasus Pins were delivered on February 12, 2026.
• The pins will be available for purchase at the Evan Williams Bourbon Experience starting on February 12, 2026.
• The pins will be available at retail locations across the Kentuckiana region from March 1, 2026 onward.

What’s next

On March 1, the pins will be available at retail locations including grocery stores, gas stations, banks, and other retail outlets in Kentuckiana from Elizabethtown to Louisville, as well as in Southern Indiana. They can also be purchased online at PegasusPins.com.