Kentucky Magician Evan Era Builds Global Media Empire

From viral magic tutorials to billions of views, Evan Era transforms his passion for illusion into a multi-platform digital career.

Published on Feb. 10, 2026

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Evan Era, an award-winning producer, actor, magician, and digital creator, has risen from grassroots beginnings in Kentucky to global digital prominence. Starting with his popular YouTube series "How To Magic," Era has built a massive multi-platform presence, reaching over 10 million followers across various social media platforms and generating billions of views worldwide. His content, which blends illusion, storytelling, and real-world interaction, has resonated with audiences across cultures and generations, leading to partnerships with major entertainment properties and global brands. Beyond digital content, Era has expanded into acting, writing, producing, and television development, while also founding his own media company, Era Media Group.

Why it matters

Evan Era's story represents the power of leveraging digital platforms to turn a passion for magic into a global media empire. His ability to connect with audiences across generations and cultures, as well as his entrepreneurial spirit and diversification into various entertainment ventures, make him a compelling example of how creators can build successful careers in the modern media landscape.

The details

Evan Era launched his YouTube channel "How To Magic" in Kentucky, focusing on accessible magic tutorials and practical instruction. The channel's rapid growth positioned him as one of the most recognizable internet magicians, leading to an expansion into shareable, family-friendly group challenge videos, games, puzzles, and large-scale magic moments. This evolution has allowed Era to build a massive multi-platform presence, with his content consistently ranking among the most shared videos online.

  • Evan Era launched the "How To Magic" YouTube channel in the early 2010s.
  • Era founded Era Media Group in 2016 to manage his growing digital empire.
  • Era's content has generated billions of views worldwide over the past 15+ years.

The players

Evan Era

An award-winning producer, actor, magician, and digital creator who rose from grassroots beginnings in Kentucky to global digital prominence.

Era Media Group

A modern media operation founded by Evan Era in 2016, focused on original content creation, audience growth, and distribution strategy.

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What’s next

Era's original sports comedy television series is currently in development for premium television, reflecting his transition into long-form scripted storytelling while maintaining creative control.

The takeaway

Evan Era's story demonstrates how a passion for magic and storytelling, combined with a savvy digital strategy, can be transformed into a successful multi-platform media empire. His ability to connect with audiences across generations and cultures, as well as his entrepreneurial spirit and diversification into various entertainment ventures, make him a compelling example of the opportunities available to creators in the modern media landscape.