Veteran Communicator Launches Ethos Public Relations in Louisville

Former journalist and longtime agency leader Ed Green opens independent consultancy focused on reputation management and strategic communications.

Jan. 30, 2026 at 10:07am

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Ed Green, a veteran communicator with experience in journalism, public relations, and reputation management, has launched Ethos Public Relations, an independent consultancy based in Louisville, Kentucky. Ethos Public Relations will serve businesses, nonprofits, public agencies, and executive leaders across the region, offering strategic communications counsel and services including reputation management, crisis communications, media relations, brand voice development, and executive communication support.

Why it matters

The launch of Ethos Public Relations represents an opportunity for small and mid-sized organizations in the Louisville area to access the same level of strategic communications guidance as larger companies. Green's background as both a journalist and public relations leader positions him to provide trusted counsel and help clients strengthen their reputations and communicate effectively.

The details

After spending two decades as a writer, reporter, and editor at The Louisville Courier-Journal and Louisville Business First, Green spent nearly 12 years at C2 Strategic Communications, helping the firm become Louisville's largest public relations agency. At Ethos, Green aims to leverage his experience to provide strategic communications services to a range of clients, with a focus on reputation management, crisis communications, media relations, brand voice development, and executive communication support.

  • Ed Green launched Ethos Public Relations in January 2026.

The players

Ed Green

A veteran communicator with experience in journalism, public relations, and reputation management. He has launched Ethos Public Relations, an independent consultancy based in Louisville, Kentucky.

C2 Strategic Communications

A Louisville-based public relations agency where Ed Green spent nearly 12 years, helping it become the largest in the city.

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What they’re saying

“I've spent my entire career helping people tell their stories with honesty, clarity and purpose. Ethos is built on the firm belief that reputation is an organization's most valuable asset and that every message should reflect the values behind it.”

— Ed Green, Founder, Ethos Public Relations

“Small and mid-sized organizations deserve the same level of strategic guidance as the region's largest companies. Ethos gives leaders a trusted partner who understands the pressures they face, the audiences they serve and the stakes of getting communication right.”

— Ed Green, Founder, Ethos Public Relations

What’s next

Ethos Public Relations plans to continue expanding its client base and service offerings in the Louisville and Kentucky markets, leveraging Green's extensive experience in journalism, public relations, and reputation management.

The takeaway

The launch of Ethos Public Relations represents an opportunity for small and mid-sized organizations in the Louisville area to access strategic communications expertise and guidance that was previously only available to larger companies. Green's background as both a journalist and public relations leader positions him to provide trusted counsel and help clients strengthen their reputations and communicate effectively.