Amazon to Close Fresh and Go Stores, Convert to Whole Foods

Got story updates? Submit your updates here. ›

Amazon announced it will be closing its Amazon Fresh and Amazon Go brick-and-mortar grocery stores across the United States, instead converting those locations to Whole Foods Market stores. The company cited a need to create a more distinctive customer experience and the right economic model for large-scale expansion as the reasons behind the strategic shift.

Why it matters

This move represents a significant change in Amazon's grocery strategy, as the company looks to leverage the established Whole Foods brand and customer base rather than continue investing in its own grocery concepts. It also signals Amazon's belief that the Whole Foods model is better positioned for long-term growth and profitability compared to Fresh and Go.

The details

Amazon said it will be closing all of its Amazon Fresh and Amazon Go stores and converting the locations to Whole Foods Market stores. The company acknowledged that while it has seen "encouraging signals" in its own grocery store concepts, it has "not yet created a truly distinctive customer experience with the right economic model needed for large-scale expansion." The transition to Whole Foods is expected to take place over the next 12-18 months.

• Amazon announced the store closures and conversions on January 27, 2026.
• The transition from Fresh and Go to Whole Foods is expected to be completed within 12-18 months.

What’s next

Amazon has not provided specific details on the timeline for converting the Fresh and Go locations to Whole Foods, but the process is expected to take 12-18 months to complete.