COOPABLE and Lotlinx Partner to Automate Manufacturer Co-Op Funding for Dealers

New partnership allows dealers to access co-op funds to boost vehicle sales through Lotlinx solutions.

Published on Mar. 11, 2026

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COOPABLE, a co-op management company, and Lotlinx, an automotive VIN performance platform, have announced a new partnership that enables dealers to leverage COOPABLE's service to apply eligible manufacturer co-op funds toward their Lotlinx solutions. This partnership aims to help dealers get inventory in front of buyers faster and accelerate vehicle sales by removing the manual approvals, documentation gathering, and tracking typically required to access OEM co-op funds.

Why it matters

The co-op process can be time-consuming and nuanced, especially across different OEM programs. This partnership between COOPABLE and Lotlinx removes that burden from the dealership, allowing them to focus on operations while maximizing available reimbursements. It also expands co-op accessibility to brands where dealers must manage documentation and submissions themselves, which is expected to be particularly meaningful for dealers who have had difficulty securing co-op approval for certain vendors under their OEM marketing guidelines.

The details

Through the partnership, COOPABLE will fully manage co-op approvals, claim submissions, compliance documentation, and reimbursement tracking, eliminating the manual work typically required by dealers. Approved funds will flow through standard OEM reimbursement channels, allowing dealers to activate Lotlinx campaigns while COOPABLE handles the compliance and submissions behind the scenes. Lotlinx already participates in turnkey co-op programs with select manufacturers, but this partnership expands co-op accessibility to brands where dealers must manage documentation and submissions themselves.

  • The partnership went live on March 1, 2026.
  • COOPABLE is currently onboarding participating Lotlinx dealers.

The players

COOPABLE

A Lexington, Kentucky-based co-op management company dedicated to helping dealerships uncover and claim their full manufacturer co-op marketing funds.

Lotlinx

The automotive industry's leading VIN performance platform, founded in 2012 and headquartered in Peterborough, New Hampshire. Lotlinx uses advanced AI and industry data to help dealers predict risk, optimize pricing and promotion, and improve merchandising at the individual vehicle level.

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What they’re saying

“The co-op process can be time-consuming and nuanced, especially across different OEM programs. Our partnership with Lotlinx removes that burden from the dealership. COOPABLE handles the approvals, submissions, and compliance on the dealer's behalf.”

— Mark W. Baruth, CEO of COOPABLE (prnewswire.com)

“At Lotlinx, we're focused on helping dealers move inventory efficiently. Making co-op easier to access is a practical way to support our clients and remove friction from their VIN targeting efforts. Co-op dollars are available, and with this partnership, it makes it faster and easier for our clients than ever!”

— Kerri Wise, Chief Marketing Officer, Lotlinx (prnewswire.com)

What’s next

The partnership went live on March 1, 2026, and COOPABLE is currently onboarding participating Lotlinx dealers.

The takeaway

This partnership between COOPABLE and Lotlinx aims to help dealers maximize their access to manufacturer co-op funds, removing the administrative burden and allowing them to focus on moving inventory efficiently through Lotlinx's advanced solutions.