Marshall County Launches Targeted Emergency Alert System

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Marshall County, Kentucky has launched a new emergency notification system called Hyper-Reach that allows officials to send location-specific alerts directly to residents' phones or email addresses, rather than blasting county-wide alerts that may not be relevant to everyone.

Why it matters

Traditional emergency notification systems often send blanket alerts to entire counties or regions. Hyper-Reach gives Marshall County emergency managers the ability to target only the areas where a threat or concern exists, reducing alert fatigue while ensuring those who need critical information receive it promptly.

The details

The Marshall County Fiscal Court and Marshall County Emergency Management have announced the rollout of Hyper-Reach, a targeted alert platform that allows emergency personnel to send notifications to specific streets or neighborhoods affected by a threat or incident. Residents can enroll in Hyper-Reach by visiting the registration website or calling 270-527-4729 for assistance. Officials say the quickest enrollment method is the 'TEXT' option, which routes users directly to the registration page. Residents do not need to download the Hyper-Reach app to receive alerts.

• The new emergency notification system was launched on March 19, 2026.

What’s next

Residents with enrollment questions are encouraged to call 270-527-4729.