Nexstar's 'The Hill' Expands to New York to Boost Ad Relationships

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Nexstar Media, the owner of 'The Hill' and NewsNation, is expanding the political news outlet's presence in New York City in an effort to broaden its advertising relationships. Executives from The Hill recently met with ad agencies and potential sponsors in New York to highlight the publication's coverage of Congress, the White House, healthcare, finance, and technology, as well as its growing web traffic.

Why it matters

As more advocacy advertising moves from Washington to New York, The Hill is positioning itself as a 'non-partisan and brand safe' platform for these types of clients. The expansion into New York could help The Hill attract a wider range of advertisers and build on its recent growth in web traffic.

The details

During the New York meeting, Bill Sammon, a senior vice president of Washington content for The Hill and NewsNation; Cherie Grzech, president of news and politics at The Hill and NewsNation; and Adam VerCammen, senior vice president of revenue for The Hill, discussed upcoming coverage of the 2026 midterm election cycle. They were joined by journalists including Chris Stirewalt, Amie Parnes, Blake Burman, and Sylvan Lane. The goal was to remind New York agencies that work with 'advocacy' clients about The Hill's non-partisan approach and growing web traffic, which reached 1.24 billion page views across 2025, a 7% increase from 2024.

• The Hill executives met with New York ad agencies and potential sponsors last week.
• The 2026 midterm election cycle is expected to grow more frenetic in the weeks ahead.

What they’re saying

What’s next

The Hill plans to host an annual 'Hill Nation Summit' event that will bring together politicians from both parties to discuss their plans for the country.