Nexstar's 'The Hill' Expands to New York to Boost Ad Partnerships

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Executives from Nexstar's political news outlet 'The Hill' recently traveled to New York to meet with advertising agencies and potential sponsors. The goal was to discuss upcoming coverage plans for the 2026 midterm election cycle and explore new business opportunities outside of their traditional Washington, D.C. base. The Hill's senior leadership, including Bill Sammon, Cherie Grzech, and Adam VerCammen, were joined by journalists like Chris Stirewalt for the meetings.

Why it matters

As a leading political news source, The Hill's expansion into the New York market signals its ambitions to grow its advertising relationships and revenue beyond its Washington, D.C. roots. This move comes at a critical time, with the 2026 midterm elections on the horizon and political coverage expected to intensify.

The details

The Hill, which typically focuses on policy and politics in Washington, D.C., is looking to broaden its reach and advertising partnerships by establishing a stronger presence in New York City. The outlet's senior executives, including Bill Sammon, Cherie Grzech, and Adam VerCammen, traveled to New York last week to meet with advertising agencies and potential sponsors. The goal was to discuss The Hill's plans for coverage of the upcoming 2026 midterm election cycle and explore new business opportunities outside of their traditional Washington base.

• The Hill's executives traveled to New York last week for the meetings.

What’s next

The Hill's executives will continue to explore new advertising and business opportunities in the New York market as the 2026 midterm election cycle approaches.