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Former NFL Agent Criticizes NCAA's Handling of NIL Deals
Ben Dogra says the NCAA is 'clearly not doing their job' in regulating name, image and likeness agreements.
Published on Feb. 8, 2026
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Former NFL agent Ben Dogra has criticized the NCAA's handling of name, image and likeness (NIL) deals in college sports. Dogra said the NCAA is not doing its job and that colleges are unable to rule themselves, which is why there are talks of Congress getting involved. He referenced the case of Washington quarterback Demond Williams Jr. reversing his transfer decision due to a $4 million NIL deal, and questioned whether such contracts are enforceable across state lines.
Why it matters
The rise of NIL deals has led to increased player movement and coach movement in college sports, raising concerns about the NCAA's ability to regulate the system. Dogra's comments highlight the challenges the NCAA faces in maintaining control over college athletics as the landscape continues to evolve.
The details
Dogra, who represented NFL players like Adrian Peterson and Richard Sherman, said the NCAA is clearly not doing its job in regulating NIL deals. He pointed to the case of Washington quarterback Demond Williams Jr., who was set to transfer but then reversed his decision after signing a $4 million NIL deal. Dogra questioned whether such contracts are enforceable across state lines and wondered who is really regulating them, suggesting that Congress may need to get involved.
- In a recent interview, former NFL agent Ben Dogra criticized the NCAA's handling of NIL deals.
The players
Ben Dogra
A former NFL agent who represented high-profile players like Adrian Peterson and Richard Sherman.
Demond Williams Jr.
The Washington quarterback who reversed his transfer decision after signing a $4 million NIL deal.
Jedd Fisch
The head coach of the University of Washington football team.
Dabo Swinney
The head coach of the Clemson football team who criticized Ole Miss head coach Pete Golding for trying to poach his players.
Pete Golding
The head coach of the Ole Miss football team who was accused by Dabo Swinney of trying to poach Clemson players.
What they’re saying
“I always think less government is better. You shouldn't have government involved unless you need it. I don't think they should be involved. But who's going to be involved? The NCAA clearly isn't doing their job. And you can't have these colleges ruling themselves.”
— Ben Dogra, Former NFL Agent (Fox News Digital)
“It's going to be hard to penalize these players for transferring because it's a business, and they have the prerogative to move from school to school. It's no different than the coaches. The coaches are doing the same thing.”
— Ben Dogra, Former NFL Agent (Fox News Digital)
What’s next
Lawmakers may consider getting involved in regulating the NCAA's handling of NIL deals if the organization is unable to effectively govern the system.
The takeaway
The NCAA's inability to properly regulate the growing influence of NIL deals in college sports has led to increased player and coach movement, raising concerns about the organization's control over the industry. This situation may prompt Congress to step in and establish more uniform guidelines for NIL agreements across the country.
