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Vincennes Today
By the People, for the People
Knox County Launches Illinois Billboard Campaign to Attract Workers
Billboards and magazine ads aim to lure commuters and new residents to Indiana county
Published on Mar. 9, 2026
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Knox County, Indiana's economic development organization is expanding its Opportunity Knox outreach campaign with new advertising targeted at workers in Illinois. The effort includes billboards in Illinois as well as print and digital ads in Site Selection magazine, a national publication focused on business location and development. The campaign is aimed at the approximately 1,500 people who travel from Illinois to jobs in Knox County each day, as well as prospective residents through the MakeMyMove relocation program.
Why it matters
Knox County is looking to capitalize on its manufacturing and logistics activity, housing development, and the role of Vincennes University in workforce and business growth by attracting more workers and residents from neighboring Illinois. The billboard and magazine ad campaign is part of a broader strategy to promote the county's economic opportunities to a wider regional audience.
The details
The Opportunity Knox outreach campaign includes billboards placed in Illinois to target commuters, as well as print and digital advertising in Site Selection magazine. KCIED CEO Chris Pfaff said the goal is to reach the approximately 1,500 people who already travel from Illinois to jobs in Knox County each day. The advertising also highlights the county's manufacturing and logistics activity, housing development, and the workforce development programs at Vincennes University.
- The billboard campaign and magazine ads launched in March 2026.
- Bierhaus Flats, a mixed-use apartment development in Vincennes, began pre-lease operations ahead of a planned June 2026 move-in.
The players
Knox County Indiana Economic Development
The economic development organization for Knox County, Indiana that is leading the Opportunity Knox outreach campaign.
Chris Pfaff
CEO of Knox County Indiana Economic Development.
Mary Jo Wallin-Orlowski
Director of Business and Workforce Development at Knox County Indiana Economic Development.
Vincennes University
A university located in Knox County that is highlighted for its role in workforce and business growth in the region.
Bierhaus Flats
A mixed-use apartment development in Vincennes that is beginning pre-lease operations.
What they’re saying
“About 1,500 people travel from Illinois to jobs in Knox County each day, and the billboard campaign is directed at those commuters.”
— Chris Pfaff, CEO, Knox County Indiana Economic Development (vincennespbs.org)
“The county is also in contact with prospective residents through the MakeMyMove relocation program.”
— Mary Jo Wallin-Orlowski, Director of Business and Workforce Development, Knox County Indiana Economic Development (vincennespbs.org)
What’s next
The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.
The takeaway
Knox County's targeted outreach campaign to Illinois workers and residents highlights the county's efforts to capitalize on its manufacturing, logistics, and workforce development assets to attract new talent and spur economic growth in the region.
