Upcoming Workshops Address Marketing in the Digital Age

Mid-West Family Marketing and Media to host 'Advantage Program' sessions on integrating traditional and digital advertising strategies.

Mar. 5, 2026 at 7:42pm

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A new series of advertising strategy workshops is launching in several Midwest cities next week, aimed at helping small and regional business owners better understand how traditional and digital marketing work together in today's marketplace. The 'Advantage Program' sessions, hosted by Mid-West Family Marketing and Media, will focus on storytelling, return on investment, and adapting to the growing influence of artificial intelligence in search results.

Why it matters

As the marketing landscape continues to evolve with the rise of digital platforms, small businesses often struggle to effectively integrate traditional and online advertising strategies. These workshops aim to provide practical guidance to help local companies navigate the changing dynamics and maximize the impact of their marketing efforts.

The details

The Advantage Program workshops will cover topics such as defining a business's core messaging, aligning marketing tools to support that narrative cohesively, and measuring the true return on investment beyond just surface-level digital metrics. Organizers note that even industrial and manufacturing firms must consider how their online presence is interpreted by search algorithms, as 'you're marketing to the AI as much as you're marketing to the marketplace'.

  • The workshops will be held over three days, March 10-12, 2026.
  • Multiple sessions will take place at locations in St. Joseph, Elkhart, South Bend, and Buchanan.

The players

Mid-West Family Marketing and Media

The owner and operator of Moody on the Market, hosting the Advantage Program workshops.

Dave Doetsch

The general manager of Mid-West Family Marketing and Media, who will be leading the Advantage Program presentations.

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What they’re saying

“You've got traditional forms of advertising and then you have the new world of digital advertising, and people see those two things as separate. The fact is all of those things are living and breathing alongside one another, and we're trying to teach businesses how to utilize those tools.”

— Dave Doetsch, General Manager

“Today you're marketing to the AI as much as you're marketing to the marketplace.”

— Dave Doetsch, General Manager

What’s next

The Advantage Program workshops are free to attend, but registration is required due to limited seating. Interested business owners can email DaveD@WIRX.com or call the Mid-West Family office at 269-925-1111 to sign up.

The takeaway

As traditional and digital marketing continue to converge, these workshops aim to help small and regional businesses in the Midwest develop a cohesive strategy that effectively leverages both approaches to reach customers and drive results. By focusing on storytelling, return on investment, and adapting to AI-powered search, the Advantage Program provides practical guidance for navigating the evolving marketing landscape.